Responsibilities

• Develop and execute a strategic public relations program that elevates Knix's brand profile, with a strong focus on driving earned media and storytelling in the U.S.
• Build and cultivate meaningful relationships across media, culture, and industry to keep Knix top of mind as a preferred brand and partner.
• Lead day-to-day management of the PR agency, ensuring clear briefs, priorities, reporting, timelines, and measurable outcomes.
• Partner closely with the Brand team to identify culturally relevant opportunities, maximize earned media potential, and develop integrated communications plans.
• Align PR initiatives with the broader marketing strategy, establishing clear KPIs and measuring impact across awareness, brand equity, and business objectives.
• Develop scalable processes for media outreach, relationship management, press planning, and campaign execution.
• Identify, evaluate, and cultivate strategic partnership opportunities that strengthen brand relevance and generate earned media.
• Create compelling project briefs, messaging frameworks, and executive-ready presentations to support cross-functional alignment and decision-making.
• Collaborate with senior leadership and cross-functional marketing teams to ensure proactive communications planning around key business priorities and brand moments.
• Forecast, measure, and report on PR and partnership performance, including earned media, co-branded initiatives, events, and other strategic collaborations.

Requirements

• Based in New York area with strong relationships with US media.
• 5-7+ years of experience in PR, brand partnerships, communications, or marketing, with 2-3 years in a leadership role.
• Preferred experience working closely with agency partners.
• Proficiency in Microsoft Office and G Suite.
• Bachelor’s degree or higher in a relevant field.
• Experience negotiating contracts and agreements.
• Strong time management and logistics skills, with the ability to keep stakeholders accountable.
• Proven experience in end-to-end partnership development and management.
• Strong critical thinking, problem-solving, and subject matter expertise.
• Highly motivated, self-directed, and collaborative with excellent interpersonal skills.

Preferred

• Preferred experience working closely with agency partners.

Benefits

• We cover 100% of the premiums for your health, dental, and Health Spending Account (HSA) through our benefits provider.
• We offer our employees generous coverage for paramedical services, mental health support, and vision care.
• You’ll also gain access to Dialogue , an app for virtual coaching, therapy, and legal counseling.
• Beyond vacation, you’ll get 3 Floater Days and 10 Sick Days every year.
• We also help you disconnect by extending long weekends—giving you 4 extra paid days off attached to Victoria Day, Canada Day, Civic Holiday, and Labour Day.
• Paid Parental Leave plan tops up your salary to 80% for 24 weeks (nearly 6 months), available to birthing parents, partners, and parents via adoption or surrogacy.
• GRSP Match program (up to 3% match) and a $500 annual development budget .
• 50% discount on Knix products