Responsibilities

• Own Product Positioning & Narrative
• Define positioning and messaging for Pelago’s solutions and new product capabilities.
• Translate complex clinical and product innovation into clear value propositions.
• Lead Product Launch & Go-to-Market
• Partner with Product and Commercial leaders to plan and execute launches for new features and offerings.
• Ensure GTM teams have the messaging, assets, and enablement required for successful launches.
• Enable Sales & Partnerships
• Build and maintain core sales enablement materials including pitch decks, battlecards, messaging guides, and product briefs.
• Equip Sales, BDR, Partnerships, and Customer Success teams with tools that strengthen commercial conversations.
• Identify where messaging gaps exist and proactively close them.
• Drive Competitive Intelligence
• Monitor the behavioral health, digital health, and employer benefits markets.
• Develop competitive battlecards and insights that help Pelago stand out in buyer conversations.
• Surface trends and insights that inform both product strategy and marketing narrative.
• Act as Product–Commercial Connective Tissue
• Partner closely with Product, Clinical, Marketing, and Commercial teams to ensure alignment on product story and market positioning.
• Help ensure internal teams have a consistent understanding of Pelago’s value proposition.
• Apply AI Thoughtfully
• Use AI tools to accelerate research, synthesis, and content creation where helpful.
• Balance automation with human judgment and taste to ensure messaging remains thoughtful, credible, and differentiated.

Requirements

• 6–10 years of experience in product marketing, strategy, or go-to-market roles.
• Experience building positioning, messaging frameworks, and sales enablement materials.
• Strong storytelling skills and ability to translate complex ideas into clear narratives.
• Experience developing competitive intelligence and market insights.
• Comfort working cross-functionally with product, clinical, and commercial teams.
• Proficient in Google Slides / PowerPoint.
• Experience using AI tools to enhance research, productivity, and content development.
• Genuine curiosity about healthcare innovation and how emerging technologies can improve outcomes and access to care.

Preferred

• Genuine curiosity about healthcare innovation and how emerging technologies can improve outcomes and access to care.

Benefits

• Generous and meaningful equity package
• Full Medical, Dental, & Vision coverage
• 401k Plan
• Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend to support continued learning and career development
• Wellness Reimbursement Program
• Access to Reproductive & Family Planning Care
• Substance Use Support for employees and family members