Sr. Manager, Performance Marketing

Responsibilities

• Marketing Investment Strategy & Planning
• Lead annual and on-going marketing budget planning processes across all product lines and marketing channels.
• Develop and maintain an enterprise-wide marketing investment framework aligned with PenFed strategic priorities.
• Partner with Product, Finance, and Marketing leaders to evaluate budget requests and prioritize investments based on expected business impact.
• Establish investment guardrails and governance processes to ensure efficient use of marketing resources.
• Support long-range planning and multi-year investment forecasting.
• Budget Management & Forecasting
• Own enterprise marketing budget tracking, forecasting, and performance reporting.
• Monitors spend against budget and proactively identify risks, opportunities, and reallocation recommendations.
• Develop forecasting models for marketing expenditures, acquisition volumes, revenue contribution, and ROI.

Requirements

• Bachelor's degree in marketing, Business, Economics, Finance, Statistics, Analytics, or related field.
• Minimum 7 years of experience in marketing analytics, marketing strategy, FP&A, business analytics, or investment optimization.
• Minimum 2 years of people leadership or project leadership experience.
• Strong understanding of marketing measurement, attribution, ROI analysis, forecasting, and financial modeling.
• Experience with Marketing Mix Modeling, multi-touch attribution, customer lifetime value modeling, and marketing performance optimization.
• Experience managing large marketing budgets and working with cross-functional stakeholders.
• Advanced proficiency in Excel, SQL, Power BI, Tableau, or similar analytics platforms.
• Strong storytelling and executive presentation skills.
• Experience using AI tools preferred.
• Chartered Financial Analyst (CFA) preferred.

Benefits

• Benefits
• At PenFed, we offer a robust benefits package designed to support you both personally and professionally. You'll have access to comprehensive health, dental, and vision plans; paid time off; and family-friendly benefits like paid parental leave, care support, and fitness center access. Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage. We also support growth via education assistance, community involvement, and volunteer opportunities.