Sr. Manager, Owned Marketing, Product & Brand

Responsibilities

• Lead the Product + Brand pillar end to end, including strategy, commercial planning, campaign prioritization, and orchestration of Coach-initiated communication across email and SMS.
• Translate the North America marketing calendar, product priorities, promotional moments, and brand storytelling needs into a clear owned channel strategy that balances commercial goals with a consumer-first experience.
• Define and evolve the content orchestration model for the pillar, including modular content architecture, dynamic content logic, campaign variants, and decisioning inputs that enable greater personalization at scale.
• Serve as the senior Owned Marketing partner to NA Marketing, Brand, Merchandising, Ecommerce, Creative, and Stores, proactively shaping priorities, providing owned-channel perspective, and influencing how campaigns come to market.
• Partner closely with Audience + Lifecycle to connect audience strategy, targeting logic, and customer insights with product, brand, and commercial campaign content.
• Partner with Content, Creative, and Production teams to develop repeatable campaign frameworks, module libraries, copy approaches, and creative inputs that support sharper storytelling and more efficient execution.
• Set the testing and optimization agenda for the pillar, including content, offer, creative, and personalization testing, while identifying opportunities to advance decisioning, automation, and AI-enabled ways of working.
• Monitor campaign performance and business impact, using results, customer behavior, and channel insights to refine future strategies and improve effectiveness over time.
• Manage production and vendor investment for the pillar, ensuring resources are aligned to the highest-impact priorities and used effectively.
• Lead, coach, and develop the Manager and Associate Manager, building capability across the team and fostering strong strategic thinking, executional excellence, and cross-functional partnership.

Requirements

• Bachelor’s degree preferred.
• 6+ years of marketing experience, ideally within a consumer, retail, fashion, beauty, or lifestyle brand.
• Experience leading commercial campaigns, brand storytelling, CRM, lifecycle marketing, owned channel programs, or customer engagement strategies.
• Experience managing, coaching, and developing direct reports.
• Strong understanding of email, SMS, CRM, personalization, dynamic content, testing, segmentation, campaign planning, and performance optimization.
• Ability to translate marketing calendars, product priorities, promotional moments, and business goals into clear owned channel strategies.
• Proven experience partnering with and influencing cross-functional stakeholders across Marketing, Brand, Merchandising, Ecommerce, Creative, Production, and Stores.
• Excellent written, verbal, and presentation skills, with the ability to communicate clearly and confidently with senior leaders and cross-functional partners.

Benefits

• Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.