Responsibilities - Own Stream’s organic growth engine across search engines, AI assistants, and our website. - Set the strategy for SEO, AI search (AEO), conversion (CRO), and the marketing data infrastructure used to measure them. - Hands-on, individual-contributor role that both sets organic growth strategy and executes it directly, working closely with the marketing, frontend, content, and Developer Relations (DevRel) teams. - SEO: Own technical SEO for our marketing website and developer docs - site architecture, crawlability, indexation, schema, structured data, page performance, and resolving technical issues. - SEO: Run on-page optimization across the marketing site and docs (content structure, metadata, internal linking, keyword targeting). - SEO: Build and execute off-page and authority program - link acquisition, digital PR, and partnerships - to strengthen domain authority. - SEO: Conduct keyword, competitor, and opportunity research. - SEO: Partner with content and DevRel to turn editorial and technical content into rankings and qualified organic traffic. - SEO: Monitor organic performance in Google Search Console, Semrush, and analytics tools, and report on qualified traffic, rankings, and signups. - AEO: Build and maintain tracking for how and where Stream shows up across AI assistants and AI-search surfaces (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews). - AEO: Define the methodology and metrics for measuring AI-search visibility, citation, and recommendation. - AEO: Optimize content and site structure to make Stream more likely to be cited and recommended by LLMs and AI-search products. - AEO: Evaluate, select, and implement LLM-visibility tooling - and build custom tracking where off-the-shelf tools fall short. - AEO: Watch emerging AI-search behavior and adjust strategy as the discovery landscape shifts. - AEO: Partner with DevRel and content to make sure Stream is covered across the prompts that matter. - CRO: Design, run, and analyze A/B and multivariate experiments on live traffic to improve conversion. - CRO: Find and fix friction in conversion funnels, including signup and SDK-install flows. - CRO: Partner with frontend and content on website and dashboard UX/UI and copy. - CRO: Increase the rate at which organic visitors become signups and active users. - Measurement, Strategy & Collaboration: Help maintain Google Tag Manager (GTM) and GA4, configure event tracking and attribution, and keep marketing measurement accurate and trustworthy.