Sr Manager, Media Strategy at Post Consumer Brands | Lakeville, MN

Post Consumer Brands

Sr Manager, Media Strategy

Lakeville, MN (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and lead multi-brand media investment strategy, guiding planning, measurement, and cross-functional education to maximize impact across TV, online video, social, search, and retail media.

Media Planning: Lead annual planning across all brands, develop full-funnel campaigns, manage budgets, and secure leadership approvals.
Media Measurement: Set funnel-aligned goals, translate data into actionable insights, monitor performance, and collaborate on annual media mix optimization.
Leadership & Collaboration: Develop and mentor a 4+ person media team and educate cross-functional partners on media impact to sales and goals.

Job Description

Responsibilities

Leadership: Lead a team of 4+ high achieving media experts; Direct and develop talent.
Strategic Collaboration: Influence and educate cross-functional stakeholders on media investment strategies by brand; Work closely with cross-functional teams including brand, sales, marketing communications and insights.
Brand Partnership: Partner with brand teams to guide A&C investments and educate teams on media impact to sales and goals.
Investment Scenarios: Combine brand insights with sales priorities to create media investment scenarios.
Agency Partnership: Partner with agency to define campaign KPIs and measurement approach by the consumer funnel.
Industry Education: Educate PCB leadership on media landscape including linear TV, streaming TV, online video, national display, paid social, retail media, search, OOH, etc.
Media Planning: Lead and serve as media point-of-contact for annual planning workstreams across all brands; Develop full funnel media campaigns across all brands; Plan media budgets across TV, OLV, display, paid social, retail media, search and national promotions; Present planning milestones and gain approval from key leadership stakeholders.
Media Measurement: Set measurement goals for media spend by channel and across the full funnel; Translate data into actionable insights, identifying opportunities and risks; Educate and communicate impact of media programs to the broader organization; Continuously monitor and analyze programs, improving understanding of audience and opportunities to increase impact; Partner with insights team on annual media mix measurement workstreams and utilize results to inform future plans and optimizations.

Post Consumer Brands

3.4 Glassdoor

Post Holdings, Inc., headquartered in St. Louis, Missouri, is a consumer packaged goods holding company operating in the center-of-the-store, refrigerated, foodservice, food ingredient, pet food and private brand food categories. Through its Post Consumer Brands business, Post is a leader in the North American ready-to-eat cereal category offering a broad portfolio including recognized brands such as Honey Bunches of Oats®, PebblesTM, Great Grains® and Malt-O-Meal® bag cereal. Post also is a leader in the United Kingdom ready-to-eat cereal category with the iconic Weetabix® brand. As leader in refrigerated foods, Post brings innovative, value-added egg and refrigerated potato products to the foodservice channel and the retail refrigerated side dish category, offering side dishes and egg, sausage and cheese products through the Bob Evans®, Better’n Eggs®, Simply Potatoes® and Crystal Farms® brands. Post participates in the private brand food category through its investment in 8th Avenue Food & Provisions, a leading, private brand centric, consumer products holding company. For more information, visit www.postholdings.com.

Founded in 1900

St Louis, Missouri, USA

1.1K employees (55 in marketing)

www.postholdings.com

50% recommend to a friend

67% CEO approval