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Associate Director, Media Strategy, B2B (Remote)
Monks
USA (Remote)
$100K/yr - $110K/yrAgencyFull-timeSenior level7+ years exp.
19 hrs ago
Sr. Manager, Media Planning
Arlington Heights, IL (Hybrid)
$110K/yr – $120K/yrSenior Level7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end media strategy and optimization across digital, social, video and traditional channels with a strong emphasis on audience-first plans and measurable ROI.
- Growth Infrastructure: Build and optimize integrated media plans across paid digital, social, video, influencers, retail media, audio, streaming, and traditional channels.
- Cross-functional Ownership: Align media with brand, launches, seasonal priorities, and business goals while collaborating with creative, e-commerce, PR, and insights teams.
- Performance & Ops: Lead budgeting, forecasting, pacing, reporting, and ROI-driven optimization for leadership-ready visibility.
Job Description
- Develop and execute full-funnel media strategies across paid digital, social, video, influencer, retail media, audio, streaming, and traditional channels
- Partner closely with brand marketing teams to align media plans with campaign objectives, product launches, seasonal priorities, and business goals
- Collaborate with media agencies to build integrated media plans, negotiate efficiencies, and optimize campaign performance
- Analyze media performance data and provide actionable recommendations to improve effectiveness, efficiency, and ROI
- Lead campaign reporting and communicate insights, learnings, and optimization opportunities to internal stakeholders and leadership teams
- Manage media budgets, forecasting, and pacing to ensure accuracy and efficient allocation of spend
- Monitor industry trends, emerging platforms, and competitive activity to identify new opportunities and innovations
- Partner cross-functionally with creative, e-commerce, PR, and consumer insights teams to deliver cohesive campaigns
- Support testing strategies across channels, audiences, formats, and measurement methodologies
- Ensure media plans are audience-first, data-driven, and aligned with overall brand strategy
VTech Electronics
VTech is the global leader in electronic learning products from infancy through toddler and preschool. Since its establishment in 1976, VTech has been the pioneer in the electronic learning toy category.
Traffic Signals
Monthly Visitors
151K
Traffic Source Mix
Search
49.3%
Direct
40.6%
Referral
5.7%
Social
3.2%
Paid
1%
Headcount Trend
Current headcount: ~130
Marketing Team
Marketing Team Size
16 (13% of company)
