Sr. Manager, Media and Performance Marketing at GIVENCHY | New York, USA | $130K/yr – $150K/yr

GIVENCHY

Sr. Manager, Media and Performance Marketing

New York, USA (On-site)

$130K/yr – $150K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive US performance marketing for a luxury brand, owning paid media strategy and cross-channel execution to boost traffic and revenue.

Own US performance marketing strategy across paid social, search, and SEO for boutiques and e-commerce.
Must-have: 7+ years in performance marketing with media planning in fashion or international contexts.
Standout: Experience managing agencies (Grason and PML) and coordinating budgets across channels.

Job Description

Responsibilities

Organization and execution of paid media & marketing activities in The Americas, in collaboration with HQ – including, but not limited to, seasonal print, out-of-home and digital campaigns.
support the development and execution of the brand’s full funnel approach to Marketing, executing upper funnel (Awareness) plans in addition to designing lower funnel efforts (Traffic & Conversion), specifically in Paid Search & Social – on 3rd Party + the brand’s Owned & Operated channels, to support our Retail & E-Commerce business.
Create and implement US performance marketing strategy with key goal of driving traffic & revenue across boutiques and e-commerce site.
Manage paid social, paid search, affiliate, and SEO channels
Build, manage and optimize budget in line with e-commerce goals and ROI targets
Perform forecasting exercises to inform budget allocation, and expected results against targets
Fully manage performance marketing agency (Grason), providing targets, working together on strategy and pushing for efficiencies across channels
Challenge status quo by proposing, testing and reporting on A/B tests across channels
Focus performance marketing efforts around audiences – working closely with CRM to align on first party data usage
Manage all billing & external vendors, reconciling invoices with finance

Requirements

7+ years related experience in performance marketing role with media planning background at a fashion brand, agency or marketing firm, ideally in an international context.
Firm understanding of digital media landscape, and overall digital trends
Strong understanding and experience managing paid search, social, display and affiliate
Prior experience managing agency relationship
Strong analytical mindset with ability to clearly communicate and present to top leadership
Strong proficiency in Microsoft Office Suite; Excel and PowerPoint required
Must be proficient in GA4, Google Ads, Meta & TikTok Business Manager, Rakuten platform
Strong project management ability; managing communication, timelines, defining clear objectives, and delivering key insights on analytical questions and results in a timely manner.
Proactive, positive, and entrepreneurial attitude, with the ability to function in a fast-paced environment, and ability to collaborate in a matrixed team environment
Knowledge of French is a plus, but not required

Preferred

Knowledge of French is a plus, but not required

Benefits

Employee benefits: At GIVENCHY, we offer a generous benefits package including medical insurance, bonus structure, paid time off, holiday pay, 401k, automatic employee contribution, and more.

GIVENCHY

3.3 Glassdoor

New elegance with a modern twist and femininity combine in the timeless world of Givenchy. Its style is the signature of Hubert de Givenchy, who established the eponymous Haute Couture Maison at the start of the 1950s. Combining finesse, discretion, and elegance, he ensured his designs and ateliers rose to the top and played a key role in international fashion. In 1957, an expansion of scope took place with the launch of the Maison's first fragrance, L’Interdit – a symbol of the legendary friendship between Hubert de Givenchy and Audrey Hepburn. Ever since then iconic creations from the Maison have continued to cultivate elegance and boldness.In September 2024, Givenchy opened a new chapter in the history of the Maison announcing Sarah Burton as Creative Director of both the womenswear and menswear collections.

Founded in 1952

Paris, Île-de-France, FRA

1.8K employees (395 in marketing)

www.givenchy.com

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