Own regional strategy and cross-functional alignment to shape category growth, combining market insights, pipeline development, and innovation with Sales enablement and launches to drive profitable expansion.

• Shape Global Strategy: Represent your region in a cross-functional team to develop and execute a forward-looking global category strategy, leveraging local market insights and trends.
• Drive Regional Roadmaps: Contribute to the creation of technical roadmaps tailored to your category and region.
• Business Reporting & Analysis: Ensure consistent category reporting, guide budget and strategic planning, and analyze profitability to identify growth opportunities.
• Engage Key Customers: Build market knowledge through direct customer interactions, inform solution development, and help convert high-value sales opportunities.
• Market Intelligence: Gather and apply market and competitor insights to identify growth potential and inform strategic decisions.
• Brand & Category Appraisals: Regularly assess sub-category and brand performance, identifying opportunities to enhance consumer appeal and drive category growth.
• Lead Growth Initiatives: Initiate and guide cross-functional teams to implement annual growth plans and innovation projects.
• Pipeline Development: Partner with Sales to expand the opportunity pipeline and support targeted prospecting for “must win” customers.
• Demand Generation & Sales Enablement: Collaborate with digital and go-to-market teams to develop impactful campaigns and sales tools, and train teams on category trends.
• Champion Innovation: Consolidate regional customer insights to prioritize innovation opportunities, develop business cases, and drive strategic change.