Responsibilities

• Shape Global Strategy: Represent your region in a cross-functional team to develop and execute a forward-looking global category strategy, leveraging local market insights and trends.
• Drive Regional Roadmaps: Contribute to the creation of technical roadmaps tailored to your category and region.
• Business Reporting & Analysis: Ensure consistent category reporting, guide budget and strategic planning, and analyze profitability to identify growth opportunities.
• Engage Key Customers: Build market knowledge through direct customer interactions, inform solution development, and help convert high-value sales opportunities.
• Market Intelligence: Gather and apply market and competitor insights to identify growth potential and inform strategic decisions.
• Brand & Category Appraisals: Regularly assess sub-category and brand performance, identifying opportunities to enhance consumer appeal and drive category growth.
• Lead Growth Initiatives: Initiate and guide cross-functional teams to implement annual growth plans and innovation projects.
• Pipeline Development: Partner with Sales to expand the opportunity pipeline and support targeted prospecting for “must win” customers.
• Demand Generation & Sales Enablement: Collaborate with digital and go-to-market teams to develop impactful campaigns and sales tools, and train teams on category trends.
• Champion Innovation: Consolidate regional customer insights to prioritize innovation opportunities, develop business cases, and drive strategic change.

Requirements

• 8–12+ years’ experience in category, segment or strategic marketing leadership roles preferably in B2B food ingredients or adjacent solution‑driven categories
• Some familiarity with category or adjacent category knowledge – if category knowledge limited than strong synergistic ingredient knowledge
• Demonstrated ownership of categories, segments, or portfolios with clear commercial accountability
• Experience supporting new category development, innovation pipelines, and growth initiatives rather than only mature portfolios
• Comfortable being measured on pipeline, conversion, and growth, not awareness or reach
• Thinks in terms of where to play / how to win, not only campaigns
• Experience operating in regional and global matrixed organizations
• Proven track record working closely with Sales, Innovation/R&D, and technical teams
• Strong exposure to consultative selling environments
• Comfortable with ambiguity and live problem-solving

Benefits

• Total Rewards Package – Competitive salary and performance-based pay recognizing your contributions to our success
• Comprehensive Benefits & Wellness Support – Health, long-term savings, and resources for your physical, mental, and emotional well-being
• Flexible Work Arrangements – We value flexibility to support you both professionally and personally
• Career Growth – Learning, training, and development opportunities.
• Employee Recognition Program – A culture of real-time appreciation, with personalized recognition rewards globally
• Employee Referral Program – Refer top talent and earn a bonus if they’re hired