Sr Manager Marketing

Campbell, CA (On-site)

$196K/yr – $234K/yrSenior Level8+ years expFull time

Posted 2 days ago

Job Summary

Lead and grow a marketing team to drive market expansion through product messaging, sales enablement, and cross-functional collaboration, with a focus on neurovascular products and data-driven communications.

  • Own growth initiatives, training, and customer engagement programs.
  • Drive cross-functional marketing efforts and sales tools with compelling messaging.
  • Translate data into strategic communications, competitive intelligence, and peer trainings.

Job Description

Responsibilities

  • As a strong tactical decision maker, the Senior Manager of Marketing serves as a leader overseeing staff responsible for implementing commercial marketing strategies and executing initiatives that drive market growth.
  • This position focuses on increasing market presence through the deeper adoption of current and future products with new and existing customers.
  • This individual will direct the work of assigned staff to develop and refine growth initiatives, sales and marketing tools, training, customer engagement and clinical marketing programs aimed at company growth.
  • Review and approve product messaging to differentiate our brand, drive adoption and convey strategic positioning.
  • Oversee creation of product content for various media outlets, ensuring integration into sales tools and marketing campaigns.
  • Translate marketing messages into sales enablement tools to maximize effectiveness and productivity.
  • Lead market surveillance and competitive intelligence, sharing insights with sales and internal stakeholders regarding product features, pricing, messaging, programs, etc.
  • Oversee development and execution of peer-to-peer training events at national and local levels.
  • Contribute to educational programs for neurointerventional fellows and APP, including training content, presentations, videos and courses.
  • Develop strategies to engage key customers through company visits, innovation initiatives, leadership interactions, local events etc.

Requirements

  • Bachelor’s degree and a minimum of 8 years of related experience in product management/marketing including people management experience in the medical device or pharmaceutical fields; or a combination of education/training and experience.
  • Experience providing direction and leading teams to accomplish short and long-range projects, anticipate customer needs, and take actions to achieve goals.
  • Neuro experience is preferred
  • Proficiency with Microsoft Word, Excel, PowerPoint, Outlook and other marketing tools.
  • Ability to influence decision-making/action across organizations, independent of reporting structure.
  • Demonstrated business acumen and ability to understand technical aspects of a product.
  • Ability to work as an effective leader, be flexible, adaptable, and to work under pressure.
  • Self-motivated and self-directed; conscientious and positive approach to work assignments; able to meet the challenges of multitasking and working at a fast pace while shifting priorities as needed.
  • Excellent interpersonal & negotiation skills; ability to develop strong relationships with internal and external stakeholders while dealing appropriately with sensitive and confidential matters.
  • Excellent communications skills (reading, verbal, and written).

Benefits

  • Employee Benefits include a stake in our collective success with stock options, competitive salaries, a 401k plan, health benefits, generous PTO, and a parental leave program.
Imperative Care logo

Imperative Care

2.9 Glassdoor

Imperative Care is a Silicon Valley-based medical technology company researching, developing and manufacturing connected innovations to elevate care for people affected by devastating vascular diseases such as stroke and pulmonary embolism. The company is focused on addressing specific gaps in treatment and care to make an impact across the entire patient journey. Follow Imperative Care Stroke, and Imperative Care Vascular for updates.

Founded in 2015
Campbell, California, USA
358 employees (11 in marketing)
41% recommend to a friend
66% CEO approval

Salaries

Posted range

$196K/yr – $234K/yr

Taken straight from the job posting.

See all Imperative Care salaries

Marketing Team

Marketing Team Size
11 (3% of company)
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$559M
Last Raise
$150M
Series E, 2 years ago

Funding History

  • Jul 2024
    Series E • $150M
  • Jul 2021
    Series D • $260M
  • Jan 2021
    Debt Financing • $40M

Traffic Signals

Monthly Visitors
4.6K
Traffic Source Mix
Search
27.8%
Direct
48.2%
Referral
5.9%
Social
16.5%
Paid
1.5%

Headcount Trend

Current headcount: ~368

Recent News

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Sr Manager Marketing

Imperative Care · Campbell, CA · On-site