Responsibilities

• Review and approve product messaging to differentiate our brand, drive adoption and convey strategic positioning.
• Oversee creation of product content for various media outlets, ensuring integration into sales tools and marketing campaigns.
• Translate marketing messages into sales enablement tools to maximize effectiveness and productivity.
• Lead market surveillance and competitive intelligence, sharing insights with sales and internal stakeholders regarding product features, pricing, messaging, programs, etc.
• Oversee development and execution of peer-to-peer training events at national and local levels.
• Contribute to educational programs for neurointerventional fellows and APP, including training content, presentations, videos and courses.
• Develop strategies to engage key customers through company visits, innovation initiatives, leadership interactions, local events etc.
• Collaborate cross-functionally on marketing initiatives like physician training, product demonstrations and remote procedure proctoring and capture.
• Develop new claims and messaging based on emerging data, leading the approval process.
• Work with internal teams to integrate data into sales tools, web content and training materials.

Requirements

• Bachelor’s degree and a minimum of 8 years of related experience in product management/marketing including people management experience in the medical device or pharmaceutical fields; or a combination of education/training and experience.
• Experience providing direction and leading teams to accomplish short and long-range projects, anticipate customer needs, and take actions to achieve goals.
• Proficiency with Microsoft Word, Excel, PowerPoint, Outlook and other marketing tools.
• Ability to influence decision-making/action across organizations, independent of reporting structure.
• Demonstrated business acumen and ability to understand technical aspects of a product.
• Ability to work as an effective leader, be flexible, adaptable, and to work under pressure.
• Self-motivated and self-directed; conscientious and positive approach to work assignments; able to meet the challenges of multitasking and working at a fast pace while shifting priorities as needed.
• Excellent interpersonal & negotiation skills; ability to develop strong relationships with internal and external stakeholders while dealing appropriately with sensitive and confidential matters.
• Excellent communications skills (reading, verbal, and written).
• Willing to travel 20-40%

Preferred

• Neuro experience is preferred

Benefits

• Employee Benefits include a stake in our collective success with stock options, competitive salaries, a 401k plan, health benefits, generous PTO, and a parental leave program.
• As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.