Sr. Manager, Marketing, Emerging Categories & Channels, TH&S, USCAN

Westchester, IL

$149K/yr – $199K/yrSenior LevelFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive strategic marketing leadership and category growth for a global food ingredients business.

  • Own development and execution of marketing strategy for emerging categories and channels
  • Must-have: Proven experience in B2B Food Ingredient Marketing
  • Standout: Cross-functional influence across Sales, R&D, and Commercial teams

Job Description

Responsibilities

  • Strategic Leadership & Category Development
  • Develop and execute marketing strategies for emerging categories and channels.
  • Align growth plans with global and regional objectives.
  • Advise senior leadership and drive business growth through market analysis and innovation.
  • Guide budget planning and recommend profitability improvements.
  • Channel & Customer Engagement
  • Lead channel strategy for Food Service and Distribution.
  • Build plans to expand Private Label.
  • Support sales by identifying target customers and tracking key account engagement.
  • Participate in customer meetings to inform solutions and drive conversion.
  • Cross-Functional Collaboration & Innovation
  • Partner with Sales, R&D, and Commercial teams to launch products and deliver channel solutions.
  • Collaborate with internal stakeholders for cohesive go-to-market strategies.
  • Represent marketing in strategic forums and cross-functional meetings.
  • Develop sales tools and train teams on portfolio and category trends.
  • Market Intelligence & Value Proposition
  • Analyze market and competitors to identify growth opportunities.
  • Consolidate customer insights to guide innovation and business cases.
  • Develop compelling value propositions for product launches.
  • Maintain local market knowledge to support business development.