Sr. Manager, Marketing, Emerging Categories & Channels, TH&S, USCAN

Bridgewater, NJ

$149K/yr – $199K/yrSenior LevelFull time

Posted 5 months ago

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Job Summary

Drive growth and market leadership as a Sr. Marketing Manager focused on Healthful Solutions and emerging categories, delivering strategy, launches, and value propositions.

  • Must-have: Proven B2B food ingredient marketing and cross-functional leadership
  • Standout: Autonomy to launch impactful, globally scoped initiatives

Job Description

Responsibilities

  • Strategic Leadership & Category Development: Develop and execute marketing strategies for emerging categories and channels.
  • Align growth plans with global and regional objectives.
  • Advise senior leadership and drive business growth through market analysis and innovation.
  • Guide budget planning and recommend profitability improvements.
  • Channel & Customer Engagement: Lead channel strategy for Food Service and Distribution.
  • Build plans to expand Private Label.
  • Support sales by identifying target customers and tracking key account engagement.
  • Participate in customer meetings to inform solutions and drive conversion.
  • Cross-Functional Collaboration & Innovation: Partner with Sales, R&D, and Commercial teams to launch products and deliver channel solutions.
  • Collaborate with internal stakeholders for cohesive go-to-market strategies.
  • Represent marketing in strategic forums and cross-functional meetings.
  • Develop sales tools and train teams on portfolio and category trends.
  • Market Intelligence & Value Proposition: Analyze market and competitors to identify growth opportunities.
  • Consolidate customer insights to guide innovation and business cases.
  • Develop compelling value propositions for product launches.
  • Maintain local market knowledge to support business development.
  • Healthful Solutions & Strategic Priorities: Lead marketing initiatives for Healthful Solutions, focusing on wellness and nutrition trends.
  • Execute solution-based marketing strategies and uphold Marketing Excellence standards.

Requirements

  • Bachelor’s Degree in Business, Food Science/Technology, Marketing, or related field (MBA preferred)
  • Proven experience in B2B Food Ingredient Marketing
  • Track record of influencing senior stakeholders and leading cross-functional initiatives
  • Ability to operate autonomously and launch impactful projects
  • Expertise in strategic marketing planning, product launches, and value proposition development
  • Skilled storyteller, able to create insight-driven concepts and presentations
  • Strong business acumen for financial analysis and growth planning
  • Ability to translate strategy into actionable tactics
  • Experience developing sales tools and supporting tactics
  • Relocation Available: Yes, Within Country
  • Strong project management and presentation skills

Preferred

  • MBA preferred
  • Fluent in English (written and spoken)
  • International work experience

Benefits

  • Total Rewards Package – Competitive salary and performance-based pay recognizing your contributions to our success
  • Comprehensive Benefits & Wellness Support – Health, long-term savings, and resources for your physical, mental, and emotional well-being
  • Flexible Work Arrangements – We value flexibility to support you both professionally and personally
  • Career Growth – Learning, training, and development opportunities
  • Employee Recognition Program – A culture of real-time appreciation, with personalized recognition rewards globally
  • Employee Referral Program – Refer top talent and earn a bonus if they’re hired