Sr. Manager, Marketing Analytics at Rivian | Irvine, CA | $176K/yr – $220K/yr

Sr. Manager, Marketing Analytics

Irvine, CA (On-site)

$176K/yr – $220K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own and scale the marketing analytics function, aligning MTA and MMM with budgeting and executive storytelling that guides senior decisions.

Lead the analytics team and embed a culture of rigorous measurement, with direct line to the Marketing VP for strategic roadmaps and dashboards.
Own end-to-end performance measurement including CAC, LTV, funnel drop-offs, A/B testing, and incrementality to optimize multi-channel spend.
Ensure data flow and AI readiness by managing MarTech stack integration (CDP, CRM, APIs) and collaborating with Product, Finance, and Data Science on actionable insights.

Job Description

Own and scale the marketing analytics function, aligning MTA and MMM with budgeting and executive storytelling that guides senior decisions.

Lead the analytics team and embed a culture of rigorous measurement, with direct line to the Marketing VP for strategic roadmaps and dashboards.
Own end-to-end performance measurement including CAC, LTV, funnel drop-offs, A/B testing, and incrementality to optimize multi-channel spend.
Ensure data flow and AI readiness by managing MarTech stack integration (CDP, CRM, APIs) and collaborating with Product, Finance, and Data Science on actionable insights.

Rivian

3.5 Glassdoor

Doing something different is never easy. It requires courage, optimism and grit. Core to our mission is building a team of adventurous individuals determined to make a positive impact on the world. This means challenging ourselves constantly. Stretching beyond the bounds of conventional thinking. Reframing old problems. Seeking new solutions. And operating comfortably in a space of uncertainty. While our backgrounds are diverse, our team shares a love of the outdoors and a desire to protect it for future generations. Do you like doing the impossible? We’d love to hear from you.

Founded in 2009

Irvine, California, USA

12K employees (382 in marketing)

careers.rivian.com

60% recommend to a friend

69% CEO approval