Sr. Manager, Marketing Activation

Pleasanton, CA (Hybrid)

$127K/yr – $226K/yrSenior Level7+ years expOther

Posted 2 weeks ago

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Job Summary

Own the SSOT governance and cross-cluster alignment, ensuring an accurate, versioned narrative and clean handoffs across inputs and owners; drive the 5-day turnaround for updates and maintain AI-tool loops for on-narrative answers.

  • SSOT governance: keep the narrative source of truth current and conflict-free across teams.
  • Narrative Brief process: inform clusters what changed, why, and required actions within 5 business days.
  • AI tools accuracy loop: quarterly audits of Seismic, GTMC, and Sana for on-narrative outputs.

Job Description

Responsibilities

  • SSOT orchestration — keeping the corporate narrative source of truth current, versioned, and free of stale or conflicting content
  • Narrative Brief process — the standing mechanism that tells every cluster lead and input owner what changed, why, and what they need to do about it, on a 5-business-day turnaround
  • Operating cadence management — running the weekly team standup, coordinating the biweekly intake syncs, and keeping the monthly cross-cluster review on rails
  • Intake model administration — the standing sync structure, brief format, and defined path across PMK teams to incorporate narrative evolution into the SSOT
  • AI tools accuracy loop — the quarterly audit that ensures Seismic, GTMC, and Sana are producing on-narrative answers

Requirements

  • 7+ years of experience in product marketing, marketing, or executive management
  • 7+ years of experience in cross-functional collaboration with product design, product research, or customer success teams.
  • BS / BA, MS / MA degree or equivalent work experience

Preferred

  • Extensive experience, ideally at a senior level, with a proven ability to build high-impact, measurable plans.
  • Ability to work autonomously to drive projects forward and navigate a matrixed environment, collaborating with various stakeholders and bringing them along to achieve shared objectives
  • You are knowledgeable and have an ongoing curiosity when it comes to new and emerging technology
  • Exceptional prioritization and program management skills
  • Excellent communication and executive presentation skills
  • Comfortable working between highly technical and non-technical teams
  • Experience with B2B and/or SaaS
  • Strong attention to detail with proofreading, copy editing, and design assets

Benefits

  • Our Approach to Flexible Work: With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.
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Workday

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.

Founded in 2015
Pleasanton, California, USA
27K employees (1,567 in marketing)