Responsibilities

• Own lifecycle strategy and execution end to end across email, in-app, push, and SMS, spanning onboarding, activation, engagement, cross-sell/upsell, churn prevention, and win-back for consumer and business customers
• Build always-on, behavior-triggered journeys that move customers from first transaction to habitual usage, and design programs that convert one-time senders into repeat customers
• Develop customer segmentation and lifecycle stages in partnership with Data/BI, and use behavioral and transactional signals to deliver the right message at the right moment
• Design and run cross-sell and upsell programs that introduce customers to new products and features as our platform expands, in close partnership with Product Marketing on positioning and launch moments
• Own B2B nurture in partnership with Sales: build lead scoring, routing, nurture streams, and recycling campaigns that convert and re-engage business leads through the funnel
• Establish a rigorous test-and-learn practice: hypothesis-driven A/B and holdout testing, clear measurement of incremental impact, and a cadence of iteration that compounds results
• Define and own lifecycle KPIs (activation, repeat rate, churn, reactivation, revenue per user) and report performance and learnings to marketing and business leadership
• Partner with Product and Engineering on the marketing technology and data foundations that lifecycle depends on, including CRM, customer data flows, and campaign tooling
• Bring the customer journey perspective into cross-functional planning so product launches, promotions, and sales motions all connect into coherent customer experiences

Requirements

• 6+ years of marketing experience, with at least 3 years owning lifecycle, CRM, or retention marketing in fintech, payments, consumer apps, marketplaces, or B2B SaaS
• Proven track record of building lifecycle programs from the ground up and moving core metrics: activation, repeat purchase, churn, reactivation, and revenue per user
• Hands-on with marketing automation and CRM platforms (e.g., HubSpot, Braze, Iterable, Salesforce Marketing Cloud) and comfortable owning journey logic, triggers, and campaign QA yourself
• Strong command of segmentation, behavioral triggers, and personalization, and experienced partnering with data teams to build the underlying customer data foundations
• Analytical and experiment-driven: you design clean tests, measure incrementality honestly, and let results redirect the roadmap
• Experienced across both consumer and B2B motions, or deep in one with clear aptitude for the other; familiarity with lead nurture and sales handoff processes is a strong plus
• A strong writer and editor who can shape messaging that feels personal and useful rather than promotional
• Comfortable operating as a team of one to start: strategic enough to set the vision, hands-on enough to ship the campaigns
• Experience in cross-border payments, FX, remittances, or financial services is a plus

Preferred

• Fluency with AI tools for content development, campaign production, and workflow acceleration is a strong plus

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice