Articulate

Sr. Manager, Lifecycle Marketing

USA (Remote)

$130K/yr – $172K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Own and drive lifecycle marketing from engagement to cross-sell for a senior B2B SaaS role.

  • Must-have: 8+ years in lifecycle marketing with hands-on Marketo/Braze experience and direct reports
  • Standout: leadership across cross-functional initiatives and a player-coach mindset for campaign builds

Job Description

Responsibilities

  • Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell
  • Establish clear KPIs across the funnel and ensure lifecycle programs are driving measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue
  • Leverage qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs
  • Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development
  • Contribute domain expertise to the development of strategic cross-functional projects that leverage lifecycle marketing channels
  • Confidently present strategy, performance insights, and recommendations to leadership and cross-functional stakeholders
  • Manage and develop three direct reports, providing consistent coaching, performance feedback, and career development
  • Act as a player-coach, remaining close to campaign builds and automation logic to guide troubleshooting, QA complex workflows, and raise the team’s technical capabilities
  • Foster a culture of accountability, curiosity, and continuous improvement
  • Communicate proactively with peers, managers, and leadership on plans, progress, and challenges
  • Collaborate with Creative and Product Marketing teams to craft and iterate on effective messaging for our target audience segments
  • Partner closely with Marketing Operations team to ensure lifecycle programs are built efficiently, data flows reliably, and tooling supports business goals
  • Partner with Sales and Customer Success leaders to ensure messaging alignment through the funnel
  • Work with Growth Product team to identify and test opportunities to deepen product adoption, increase conversion, and improve retention

Requirements

  • 8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization
  • Expertise in lifecycle marketing best practices, especially in a product-led growth environment
  • Extensive hands-on experience with lifecycle marketing tools such as Marketo and Braze (or similar tools)
  • Experience managing direct reports and developing high-performing individual contributors
  • Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership
  • Strong analytical skills and ability to translate performance data into actionable insights
  • Excellent prioritization and project management abilities
  • Outstanding verbal and written communication skills
  • High attention to detail and commitment to quality
  • Four-year college degree or equivalent experience

    Benefits

    • Articulate also offers a robust suite of benefits, check out the website for a full list.

    Articulate

    Articulate develops e-learning software, content, and resources that change the way the world learns. More than 120,000 organizations worldwide, including all 100 of the Fortune 100, have created millions of courses using our online training platform, Articulate 360. With Articulate 360, e-learning developers get everything they need to create courses for their learning management systems, including the award-winning authoring app Storyline 360. Learn more about Articulate 360 at https://articulate.com/360 Articulate also has the industry's largest community, E-Learning Heroes, where online training professionals get inspiration, guidance, product support, and best practices on building online training. Join the 1.2+ million members of E-Learning Heroes at https://community.articulate.com As a human-centered organization, Articulate is driven by our vision to empower people to live better lives. We're committed to providing the best value to customers and doing right by our employees.We're building a team that looks like the world we live in and an environment where people from diverse backgrounds feel like we belong. Learn more about why we're one of Inc. Magazine's Best Workplaces of 2024: https://articulate.com/about/careers

    Founded in 2002
    New York, New York, USA
    635 employees (90 in marketing)
    www.articulate.com