Responsibilities

• Lead and mentor the Social Media Manager and Influencer Marketing Manager, fostering accountability, collaboration, and professional development.
• Oversee agency partners responsible for influencer, PR and media outreach.
• Establish clear goals, KPIs, and success metrics for each communications function.
• Ensure teams are effectively prioritizing initiatives and executing at a high level.
• Develop and lead an integrated communications strategy across social media, influencer marketing, and PR.
• Ensure all communications efforts are aligned with brand priorities, product launches, retail moments, and cultural opportunities.
• Create cohesive storytelling across owned, earned, and shared channels to maximize impact and consistency.
• Identify new opportunities to elevate brand relevance, visibility, and consumer engagement.
• Own the communications budget across social media, influencer marketing, and PR.
• Allocate resources to maximize return on investment and support key business priorities.

Requirements

• Proven experience leading high-performing teams and managing agency partners.
• Strong strategic and operational leadership skills, including budget ownership.
• Deep understanding of social platforms, creator marketing, media relations, and cultural trends.
• Experience in beauty, personal care, fashion, or consumer packaged goods strongly preferred.
• Excellent communication, presentation, and relationship-building skills.
• Analytical mindset with the ability to translate performance data into actionable insights.

Benefits

• Competitive Compensation designed to reflect your skills and impact
• Work–Life Balance with PTO, sick time, 9 paid holidays, and 2 paid floating holidays
• Comprehensive Health Coverage including medical, dental, and vision for you and your family, plus company-paid short-term disability and life insurance
• Financial Wellness with Roth and 401(k) retirement plans and a 4% employer match
• Paid Parental Leave because family always comes first
• Professional Growth supported through our professional development reimbursement program
• Wellness Perks On-site fitness center and One Pass Select access
• Product Perks Enjoy 60 complimentary products each year
• Annual Beauty & Wellness Credit to invest in yourself
• Volunteer Time Off so you can support the causes that matter most
• Monthly Networking Lunch Credit to stay connected, inspired, and engaged