Responsibilities

• Franchise Strategy & Leadership
• Serve as a trusted strategic advisor to franchise leadership, helping shape the long-term vision, priorities, and growth strategy for Jeopardy! and other key Nonfiction series.
• Develop a holistic view of franchise health by integrating audience performance, consumer insights, brand equity, competitive intelligence, marketplace trends, and business performance.
• Identify emerging audience, marketplace, technology, and cultural trends that create opportunities for franchise growth while preserving the unique identity of Jeopardy! and our key Nonfiction series.
• Audience Insights, Research & Analytics
• Lead audience and consumer insights that inform production, marketing, brand strategy, development, and franchise growth.
• Own audience performance reporting across linear television, cable, streaming, digital, and social platforms, delivering executive-ready analyses that provide a comprehensive view of franchise performance.
• Partner with Business Intelligence, Data Engineering, Data Science, and Analytics teams to design and implement scalable dashboards, automated reporting, forecasting models, and advanced analytics capabilities.
• Analyze audience behavior, cross-platform viewership, consumer trends, and competitive dynamics to identify opportunities to strengthen engagement and expand reach.
• Design and execute qualitative and quantitative research programs, including focus groups, surveys, online communities, audience segmentation, and custom research studies.

Requirements

• 10+ years of experience leading strategy, insights, analytics, research, business intelligence, consulting, or business planning within media, entertainment, consumer brands, or related industries.
• Demonstrated ability to synthesize audience, consumer, marketplace, and business performance data into strategic recommendations that drive measurable business outcomes.
• Deep understanding of television, streaming, digital media, social platforms, and the evolving entertainment ecosystem.
• Experience partnering with Business Intelligence, Data Engineering, Data Science, or Analytics teams to build dashboards, automated reporting, forecasting models, and advanced analytical capabilities.
• Experience supporting content development, programming strategy, franchise expansion, and new format evaluation through audience research and business analysis.
• Extensive experience leading qualitative and quantitative research, including focus groups, surveys, episode testing, dial testing, concept testing, creative testing, key art testing, advertising effectiveness, and audience segmentation.
• Hands-on experience with Nielsen audience measurement and cross-platform viewership reporting, including NPower, NNTV, Total Content Ratings, WRAP, NLTV, and related audience measurement tools.
• Experience with social listening and cultural intelligence platforms such as Talkwalker, ListenFirst, ViralMoment, or similar tools.
• Experience with consumer datasets such as MRI-Simmons, eMarketer, or ePoll is a plus.
• Advanced proficiency with Tableau, Microsoft Excel, PowerPoint, and executive presentation development.