Sr. Manager, Guest Lifecycle Capabilities & Market Acceleration

Responsibilities

• Accelerate sustainable guest growth across Pizza Hut’s global system by building scalable lifecycle capabilities, connecting learning across markets, and helping priority markets improve acquisition, engagement, retention, frequency, and guest value.
• What You’ll Lead
• Shape the guest lifecycle agenda
• Identify the most important opportunities and capability gaps across GFM and operating markets
• Translate enterprise omnichannel priorities into a focused lifecycle roadmap
• Prioritize the shared capabilities, standards, and investments with the greatest potential value
• Build capabilities markets can use
• Develop practical frameworks, tools, playbooks, and measurement approaches
• Establish common principles while accounting for differences in data, technology, market maturity, and operating model
• Connect lifecycle capabilities across the end-to-end guest journey

Requirements

• You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.
• 12 years of experience in CRM, loyalty, lifecycle marketing, personalization, customer strategy, or related guest-growth disciplines
• Bachelor's degree in Marketing, Business, Analytics, Economics, Communications, Information Systems, or a related field.
• A record of translating strategy into activation and measurable commercial outcomes
• Strong understanding of customer data, segmentation, martech, experimentation, measurement, and loyalty economics
• Experience working across complex, matrixed, international, regional, or franchise-led organizations
• The ability to build solutions that are ambitious enough to create change and practical enough for markets to implement
• Strong commercial judgment and the ability to connect guest outcomes with transactions, profitability, and customer value
• Exceptional influence, facilitation, and relationship-building skills
• Curiosity, adaptability, and comfort moving between enterprise strategy and hands-on market problem-solving