Responsibilities

• Drive paid media strategy and performance across U.S., Canada, and Mexico, ensuring market-specific optimization while maintaining cohesive brand and performance standards across the Americas
• Partner closely with external agencies on implementation of digital marketing strategy and optimization of key performance metrics
• Identify growth hacking levers to drive incremental revenue and improve CAC and iROAS
• Oversee affiliate programs as we deepen relationship with partners, influencer networks, and emerging commerce platforms
• Partner with cross-functional teams (PR, brand, influencer) to capitalize on earned media moments
• Partner with e-commerce and retention teams to align on product launches, promotions, and audience strategy
• Drive structured creative testing to maximize UGC, creator, branded content to adapt to evolving platform best practices
• Scale social commerce initiatives and identify new opportunities
• Provide senior leadership and cross-functional partners recaps and analyses of campaigns and growth plans
• Dive into dashboard level management, reporting and analytics as needed to support the tactical needs of the channels
• Able to manage multiple projects and deadlines with support and resources as needed

Requirements

• Bachelor’s degree in Marketing or equivalent experience
• Minimum of 6+ years of experience in paid media or growth marketing (retail/DTC preferred)
• Deep experience in Affiliates and Paid Social, including creator-driven commerce
• Proven track record managing large budgets and improving CAC at scale
• Strong analytical mindset with experience in incrementality and MMM
• Experience managing agencies and/or direct reports
• A combination of agency or high-growth consumer-facing apparel brand
• Ability to balance brand integrity with performance goals

Benefits

• In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.