Responsibilities

• Design and execute through-partner marketing campaigns end to end, translating corporate demand-generation priorities into channel-ready, co-branded campaigns.
• Equip partners with the messaging, assets, and tactics they need to generate qualified pipeline.
• Define and own the global partner marketing program strategy, including a calendar of always-on and campaign-in-a-box motions delivered consistently across regions.
• Own the TCMA platform, leading implementation, content syndication, partner onboarding, and day-to-day administration.
• Continuously optimize the TCMA experience to drive partner adoption and engagement.
• Partner with regional channel teams, field marketing, sales, and external partners to align on goals and campaign delivery.
• Measure performance against pipeline and ROI targets, reporting results, insights, and recommendations to senior leadership.

Requirements

• Proven success in partner, channel, or field marketing within B2B technology, ideally cybersecurity or SaaS, with hands-on ownership of through-partner demand-generation campaigns.
• Demonstrated ability to independently lead complex, global partner marketing campaigns and programs from strategy through execution and optimization.
• Experience implementing or administering a TCMA or through-channel marketing automation platform, such as Unifyr, StructuredWeb, Impartner, or ZINFI.
• Practical experience with content syndication, partner onboarding, and marketing technology platform management.
• Strong understanding of global partner program and campaign delivery across multiple regions and partner types.
• Excellent project and stakeholder management skills, with the ability to influence without authority across a matrixed, global organization.
• Strong data and analytics capabilities, including the ability to connect marketing activity to pipeline and ROI.
• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.