Responsibilities

• Build a long-term strategic roadmap for Fisher-Price & Little People expansion beyond toys, across categories, including consumer products, entertainment, digital, publishing, and live experiences.
• Define what must be true of the brand (positioning guardrails, asset needs, storytelling frameworks) to successfully extend into new categories.
• Develop compelling brand narratives and franchise tentpoles that translate across licensed categories and partner executions
• Create and deliver best-in-class pitch materials (franchise decks, category visions, partner sell-in stories) to drive licensing growth.
• Serve as a lead storyteller externally—presenting to licensees, partners, and retailers to unlock new business opportunities.
• Partner with Licensing, Retail, and Regional teams to identify whitespace opportunities and accelerate deal flow.
• Ensure global consistency with regional flexibility, enabling scalable franchise growth across markets.
• Lead development of franchise expansion frameworks, not execution of downstream marketing programs.