Sr. Manager, Field Marketing

Responsibilities

• Develop and execute annual field marketing strategy aligned with company revenue targets and market priorities.
• Curate the event portfolio: evaluate and select from 150-200+ potential events annually. Build business cases for events based on target account density, market opportunity, and expected ROI.
• Manage the field marketing budget—allocate resources across events, staffing, collateral, technology, and team. Track spend and optimize for positive ROI across the portfolio.
• Own the total field pipeline number and ROI metrics. Set targets for each event and the portfolio; track performance and optimize based on data.
• Own the OpenGov Conference strategy, planning, and execution—including registration, ticketing, content, sponsorships, attendee engagement, post-event follow-up.
• Develop and manage the user groups and roundtable program strategy. Determine frequency, topics, locations, and engagement tactics.
• Ensure these signature events drive pipeline, customer advocacy, and market presence.
• Lead and manage a team of field marketers. Set expectations, provide coaching and feedback, develop skills, and ensure accountability for outcomes.
• Delegate event ownership to your team; provide strategic guidance while they execute.
• Work with Operations and Finance to manage budget, hiring, and team tools.

Requirements

• 7+ years of field marketing, event marketing, or ABM experience in B2B SaaS, ideally at a high-growth company managing event portfolios at scale.
• Proven track record managing and optimizing event portfolios (20+ events annually) for pipeline and ROI.
• Experience leading and managing teams; demonstrated ability to develop talent and drive accountability.
• Strong financial acumen: ability to build budgets, track ROI, and optimize spend across a portfolio.
• Deep understanding of ABM strategy, account segmentation, and target account marketing.
• Experience with Salesforce, marketing automation platforms, and analytics tools.
• Proficiency with event marketing platforms and CRM systems.
• AI-forward mindset: Comfortable leveraging Claude and marketing MCPs to scale field marketing execution and demand generation.
• Strategic thinker; able to develop field marketing strategy, build business cases, and measure impact.
• Executive presence; proven ability to influence stakeholders, present findings to leadership, and shape organizational decisions.

Preferred

• Experience owning and executing user conferences or signature events.
• Background in user group development and community building.
• Experience with budget management and P&L accountability for a marketing function.
• Track record building and managing event marketing teams.
• Understanding of government or public sector marketing.

Benefits

• Comprehensive healthcare options for individuals and families
• Flexible vacation policy and paid company holidays
• 401(k) with company match
• Paid parental leave, wellness stipends, and HSA contributions
• Professional development and growth opportunities
• A collaborative office environment with weekly catered lunches