Responsibilities

• The Senior Manager, Event Marketing (the “Senior Manager”) will be responsible for leading the execution of the Owner Events Channel strategy.
• The position oversees the Inner Circle Events platform, which encompasses Owner Events Packages, Headlining Events (e.g. the concert series), and onsite recurring Marketing events.
• This position owns and drives the Owner Events Packages programming and will partner with site-based Directors of Marketing, Marketing Managers, and Event Managers / Coordinators for Headlining Events and onsite recurring Marketing events to achieve and/or exceed tour and revenues budgets.
• The Senior Manager ensures that all marketing and logistic plans across all brands are aligned with enterprise best practices, ensuring all corporate brand standards are maintained.
• All Event execution shall comply with applicable Brand and Legal standards.
• Channel Planning & Execution Leads and manages the planning, development, and production of events and promotions for sites in conjunction with Site Marketing Managers/teams and the designated agency/vendor.
• Oversee the execution of events in partnerships with site Event Managers / Coordinators to review scheduled events and troubleshoot potential problems/conflict.
• Monitors event success metrics, collect feedback, and provide recommendations for continuous improvement.
• Ensure compliance with company policies, contractual obligations, and brand standards throughout all event activities.
• Creates and executes standalone emails to promote events to owners.

Requirements

• Bachelor’s degree in Hospitality management, public relations, marketing, business or communications - Marketing/Advertising concentration preferred.
• Six to eight years’ experience managing vacation ownership on-site marketing programs.
• Minimum of five years’ experience in event planning preferred.
• Proven experience delivering effective communications that deliver against our strategies, on time and on budget.
• Skilled writer and editor.
• Timeshare/Hospitality/lodging industry experience a plus. MVW-specific knowledge, an advantage.
• Working knowledge of the financial reporting of marketing channels an advantage.
• Demonstrated ability in conceptualizing, planning, organizing and implementing multi-faceted marketing campaigns.
• Ability to clearly articulate messages to a variety of audiences. Effective presentation and facilitation skills required.
• Must be able to travel, work weekends and long hours during events.

Preferred

• Intermediate level of proficiency in Office 365 suite of applications, especially SharePoint, Yammer, Sway, OneDrive, and OneNote.
• Intermediate level of proficiency in Microsoft Word, Excel, and PowerPoint.