Sr. Manager, Ecosystem Marketing & GTM Operation

San Jose, CA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own ecosystem GTM operations and partner-driven field marketing, coordinating events, campaigns, and cross-functional initiatives to accelerate partner growth and data-driven decision making.

  • Ecosystem & Partner GTM Orchestration: coordinate events, campaigns, and partner communications to activate AI infrastructure, networking, and co-packaged optics initiatives.
  • Lead, Campaign, and Pipeline Management: drive lead routing, attribution, and reporting across partner activities to enable timely follow-up and accurate pipeline visibility.
  • Cross-Functional Execution: align Sales, Marketing, Product, and executives on ecosystem programs and executive-ready materials to scale partner-led growth.

Job Description

Responsibilities

  • Partner Marketing & Field Event Execution: support joint go-to-market initiatives and field marketing activities with strategic ecosystem partners including webinars, workshops, roadshows, customer events, and industry conferences. Coordinate logistics, campaign tracking, lead management, and follow-up activities for partner-driven events including AI infrastructure and networking industry engagements.
  • Collaborate with internal teams and external marketing agencies to support content promotion, ecosystem visibility, partner campaigns, and digital marketing initiatives.
  • Salesforce & GTM Operation: Manage Salesforce campaign creation, lead tracking, opportunity flow, and reporting processes to support partner and field marketing initiatives. Build and maintain workflows for lead capture from partner events, website inquiries, webinars, LinkedIn campaigns, and ecosystem marketing activities.
  • Support CRM hygiene, campaign attribution, dashboard reporting, and pipeline visibility while helping automate and improve GTM operational processes across sales and partner organizations.
  • Lead Management & Pipeline Coordination: Coordinate lead routing, qualification tracking, and follow-up activities across sales and partner teams. Help ensure timely follow-up and visibility for ecosystem-driven opportunities and partner campaigns.
  • Support reporting and metrics for partner activities, campaign ROI, event performance, and ecosystem engagement to help drive data-driven GTM decisions.
  • Ecosystem Coordination & Cross- Functional Collaboration: Work closely with Sales, Marketing, Product Management, and executive leadership teams to support strategic ecosystem initiatives and partner growth activities.
  • Coordinate with external partners, agencies, and vendors to support campaign execution, event planning, partner communications, and promotional activities.
  • Assist with executive presentations, campaign materials, and strategic GTM initiatives supporting AI infrastructure, SONiC networking, and co-packaged optics (CPO) solutions.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, Technology, or a related field
  • 8+ years of experience in partner marketing, field marketing, GTM operations, CRM operations, or ecosystem marketing within the technology industry

Preferred

  • Experience working with Salesforce CRM, partner campaigns, event coordination, and lead management processes is highly preferred.
  • Familiarity with AI infrastructure, networking, cloud, semiconductor, or data center ecosystems is a plus.
  • Experience working with marketing agencies, partner organizations, and cross-functional teams is highly desirable.
  • Strong organizational, communication, and project management skills in a fast-paced startup environment.
Micas Networks logo

Micas Networks

Micas Networks is a startup open networking data center switching company, driving accelerated data delivery to support the datacenter infrastructure landscape. With a customer-centric approach and strategic partnerships, we offer high-performance, energy-efficient solutions, tailored to meet data center requirements. We have a full portfolio of open networking products and support various operating systems. Our exceptional engineering capabilities, robust supply chain, and cost-effective manufacturing base empower us to help accelerate data delivery. We are based in San Jose, CA. Learn more at micasnetworks.com

Founded in 2023
San Jose, California, USA
39 employees (2 in marketing)

Traffic Signals

Monthly Visitors
7.2K
Traffic Source Mix
Search
39.4%
Direct
42.5%
Referral
10%
Social
5.9%
Paid
1.5%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
2 (5% of company)
Median Career Experience
25 years
Median Tenure
2.6 years