Responsibilities

• Develop and execute strategic business plans to increase profits in the club and ecommerce channels.
• Increase overall direct-to-consumer base across all channels.
• Increase wine club membership across all Ste. Michelle brands.
• Develop and execute an innovative strategy of forward thinking for wine club membership to appeal to all consumers.
• Plan and execute club specific marketing plans for private client sales, as well as ecommerce.
• Increase wine club membership conversion across DTC channels.
• Report on and analyze club enrollment, attrition, and benefit offerings across multiple brands.
• Serve as the main point of contact for Guest Services Managers on questions or concerns relating to wine club management.
• Review current digital platform functionality and look for opportunities to engage club members.
• Manage fulfillment calendar and wine selection planning process.
• Partner with DTC Inventory and Logistics, winemaking team, and brand managers to develop wine allocations for future fulfillments.
• Provide operational support for club runs, problem orders, and service-related communications.
• Provide marketing support for all club communications, including email marketing and managing newsletter development.
• Direct the DTC ecommerce strategy to grow digital revenue, increase conversion rates, and improve AOV.
• Lead email and digital marketing initiatives focused on list growth, customer acquisition, reengagement and revenue generation.
• Partner with Marketing to align on digital campaigns with tasting room promotions.
• Assist in the planning and coordination of club events.

Requirements

• Must be at least 21 years of age with high school diploma or equivalent.
• MAST 12 Class Permit and Food Handler’s Permit required.
• Bachelor’s degree required.
• Valid Driver's License required.
• Five (5) or more years of progressive experience in direct to consumer, wine club, ecommerce and digital marketing.
• Experience in leading ecommerce platforms, CRM Systems, and marketing automation tools.
• Strong understanding of omni-channel retail strategy and integration of the onsite hospitality.
• Strong organizational skills, including exceptional attention to detail and an aptitude for analytical thinking.
• Computer literate with extensive experience with Microsoft Office Suite (i.e. Word, Excel, PowerPoint, etc.) required.
• Experience in forecasting and managing profit and loss (P&L) statements.
• Must be able to work in a fast-paced environment where last minute changes are critical to the program’s success.
• Ability to work independently, think creatively, solve problems and take initiative.
• Proven ability to communicate and partner with various departments or groups within an organization.
• Available for limited business travel (up to 20-30%).
• History of responsible us of alcohol and other appropriate conduct as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies.

Preferred

• Master’s degree preferred
• Copywriting experience preferred
• Wine industry experience preferred with understanding of DTC compliance and regulations strongly preferred

Benefits

• Health Care Coverage including medical, dental, vision & prescription – eligible on date of hire for full-time employees
• Paid Vacation & Holidays
• 401(k) with Employer Match and Supplemental Contribution
• Employee Wine Discounts
• Culture at Ste. Michelle: We Challenge
• We Care: We put people first – our team, our consumers, our customers, our communities.
• We Collaborate: We believe there is nothing we can’t accomplish – together.