Responsibilities

• Develop and execute strategic business plans to increase profits in the club and ecommerce channels.
• Increase overall direct-to-consumer base across all channels.
• Increase wine club membership across all Ste. Michelle brands.
• Develop and execute an innovative strategy of forward thinking for wine club membership to appeal to all consumers.
• Plan and execute club specific marketing plans for private client sales, as well as ecommerce.
• Increase wine club membership conversion across DTC channels.
• Report on and analyze club enrollment, attrition, and benefit offerings across multiple brands.
• Serve as the main point of contact for Guest Services Managers on questions or concerns relating to wine club management.
• Review current digital platform functionality and look for opportunities to engage club members.
• Manage fulfillment calendar and wine selection planning process.

Requirements

• Five (5) or more years of progressive experience in direct to consumer, wine club, ecommerce and digital marketing.
• Proven track record of driving measurable revenue growth in a subscription based or membership driven model.
• Experience in leading ecommerce platforms, CRM Systems, and marketing automation tools.
• Strong understanding of omni-channel retail strategy and integration of the onsite hospitality.
• Strong organizational skills, including exceptional attention to detail and an aptitude for analytical thinking.
• Computer literate with extensive experience with Microsoft Office Suite (i.e. Word, Excel, PowerPoint, etc.) required.
• Experience in forecasting and managing profit and loss (P&L) statements.
• Must be able to work in a fast-paced environment where last minute changes are critical to the program’s success.
• Ability to work independently, think creatively, solve problems and take initiative.
• Proven ability to communicate and partner with various departments or groups within an organization.

Preferred

• Copywriting experience preferred.
• Wine industry experience preferred with understanding of DTC compliance and regulations strongly preferred.
• Master’s degree preferred.

Benefits

• Health Care Coverage including medical, dental, vision & prescription – eligible on date of hire for full-time employees
• Paid Vacation & Holidays
• 401(k) with Employer Match and Supplemental Contribution
• Employee Wine Discounts
• Health Care Coverage including medical, dental, vision & prescription – eligible on date of hire for full-time employees