Responsibilities

• Own end-to-end execution of product, collection, and category launches on Shopify Plus, from requirements gathering and roadmap development through design review, implementation, QA, and post-launch optimization.
• Partner closely with the development agency to scope, prioritize, and deliver site enhancements, fixes, functionality, and emerging commerce capabilities on time and to a high standard.
• Manage day-to-day site merchandising and product setup, including product catalog, PDPs, collections, navigation, taxonomy, imagery, content, and promotional updates.
• Ensure all site content and product experiences are optimized for conversion, search, SEO, AEO, and emerging GEO opportunities .
• Build and maintain campaign and launch landing pages that align with brand standards and commercial objectives.
• Maintain a high standard of site quality and customer experience across desktop and mobile.
• Lead comprehensive pre- and post-launch QA across devices, browsers, functionality, content, links, merchandising, and checkout.
• Identify opportunities to improve site conversion, customer journey, merchandising, and overall digital experience through data, testing, and observation.
• Manage Mansur Gavriel's resale platform and product catalog on Treet, including both brand and peer-to-peer listings.
• Partner with internal stakeholders and external experts to maintain web accessibility and privacy compliance, including WCAG and applicable ADA requirements.

Requirements

• 2-5+ years of experience in eCommerce, digital marketing, DTC, or a related field, ideally within fashion, luxury, beauty, retail, or another consumer brand environment.
• Hands-on experience managing a Shopify Plus site and partnering directly with developers or development agencies.
• Strong understanding of eCommerce fundamentals, including site merchandising, product launches, PDPs, navigation, conversion optimization, and the customer journey.
• Hands-on experience executing digital marketing initiatives, ideally across paid social, paid search, email, SMS, and/or SEO.
• Experience with Klaviyo and/or Attentive, including campaign execution, segmentation, flows, testing, and personalization.
• Strong analytical and reporting skills, with the ability to develop insights and action items from data .
• Experience managing complex, cross-functional projects from requirements through execution and post-launch QA.
• Strong attention to detail and a high bar for quality, particularly when managing product launches and customer-facing experiences.
• Experience managing, mentoring, or providing day-to-day direction to a junior team member.
• Strong Excel/Google Sheets skills and familiarity with Google Analytics, Microsoft Clarity, Meta Business Manager, and Google Ads.