Responsibilities

• Oversee social and influencer strategy and day-to-day operations across all Home Appliance categories
• Understand social trends and how they impact creative messaging and content strategy
• Align creative with integrated marketing strategy to develop fit-for-purpose, consumer-centric content to impact the appliance business driving positive sentiment and traffic to samsung.com.
• Partner with corporate marketing team, adhering to channel governance and best practices
• Partner with global marketing team to develop social assets that are relevant for the US market and drive positive sentiment and engagement
• Manage agency outputs for Social and Influencer ensuring creative aligns to brief, test plan is actionable, URL/trafficking sheet is accurate and all product categories are prioritized according to business needs
• Partner with Digital and Brand Experience team members to understand all workstreams and ensure cohesive messaging and best landing experiences for email communications.
• Collaborate with IMC and PM teams for creative feedback
• Clearly communicate stakeholder feedback to agency partners in a consolidated manner
• Manage social posting and content calendars with the agency and internal stakeholders with clear back up plans when necessary

Requirements

• 8+ years of relevant experience
• Bachelors degree
• Experience managing and QA all Social and influencer content assets including trafficking sheets, providing clear feedback and direction on updates and actions
• Experience with key product RTBs, marketing names, and nuances between models
• Experience analyzing reports, campaign performance and synthesize recommendations
• Knowledge of Sprinklr reporting and community management capabilities
• Experience managing agency partners and relationships
• Experience planning & organization to manage multiple campaigns and workstreams at one time
• Knowledge of social platforms such as Instagram, TikTok, YouTube, Pinterest, Reddit and Threads
• High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)

Preferred

• Tableau reporting and analysis a plus

Benefits

• Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.