Responsibilities

• Lead SEO across owned websites and eComm
• Monitor and analyze internal and competitor/retailer metrics affectable by SEO (e.g. keyword performance, traffic/estimated traffic, topical authority) to inform brand, customer, digital, and eComm partners
• Compile recommendations for content optimization and technical development, taking a leading role managing agencies, developers, eComm, and digital teams on SEO projects
• Audit brand websites for technical issues that can affect brand site UX and search rankings, continually work with dev team to resolve glitches and optimize website performance
• Audit domains for current and historical backlink authority profile, create and maintain 301 redirect mappings to retain and grow search authority/trust
• Recommend and project manage advanced SEO projects (e.g. link-building, toxic backlink disavow lists, schema automation)
• Measure and report performance of website and eComm SEO against goals/KPIs, provide analysis and content/technical optimization recommendations
• Track and communicate ongoing and completed website and eComm optimization projects and development tickets
• Lead projects to gather, format, update, maintain, and optimize product data for brand site content, third party review syndication, and online purchase functionality
• Assist in managing external agencies on website and microsites builds, site structure changes, technical and content QA

Requirements

• Bachelor’s degree with 10 years minimum of digital marketing experience, with 5 years focused in Content Marketing, SEO, and/or Marketing Technologist roles
• Extensive experience leading projects implementing and QAing new website functionality & content load, website redesign & migration
• Content management system experience (minimum 3+ years’ experience in Sitecore, WordPress a plus)
• Knowledge of marketing technology software (HubSpot CRM a plus)
• Extensive experience with SEO analytics platforms like Search Console, SEMrush, Majestic, Lumar, etc.
• Extensive experience with HTML and JSON-LD (JavaScript and CSS a plus)
• 5+ years’ experience in setting up tracking and reporting of digital marketing campaign engagement, events, and conversion using Google Tag Manager, tracking and distribution traffic/event tracking, etc.
• Strong project management and organizational skills
• Experience in dealing with multiple and diverse internal stakeholders, and interacting with both business and development partners
• Excellent communication skills, written and verbal, across a variety of organizational levels (Spanish fluency a plus)

Preferred

• Spanish fluency a plus

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual employer discretionary contribution
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus