VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
11 hrs ago
Sr Manager Digital Marketing Programs
Nashua, NH (Hybrid)
$135K/yr – $165K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive data-driven paid media strategy and execution for B2B growth across major platforms to generate leads and revenue.
- Own end-to-end campaigns across Google Ads, Bing, LinkedIn, and Meta.
- Must-have: 5+ years of B2B digital marketing with proven lead gen and revenue growth.
- Standout: Strong ROAS optimization, CRO, and cross-channel analytics.
Job Description
Drive data-driven paid media strategy and execution for B2B growth across major platforms to generate leads and revenue.
- Partner with Growth Marketing and Sales teams to develop data-driven strategies that meet business objectives and exceed KPIs
- Manage end-to-end paid media campaigns across Google Ads, Bing, LinkedIn, Meta, and other key platforms
- Monitor budget allocation, optimize cost per acquisition, and maximize ROAS across all channels
- Generate performance reports and translate data insights into actionable campaign strategy recommendations
- Coordinate with paid media agencies and internal teams on conversion rate optimization and testing initiatives
- Work closely with SEO and social teams to ensure integrated paid and organic marketing strategies
- Stay current with digital advertising trends and continuously test new channels to drive competitive advantage
Rightworks
Obsessed with all things accounting, Rightworks is the preferred cloud service provider for 70,000+ businesses and accounting and tax firms. Our award-winning platform securely connects critical desktop and cloud applications and offers managed IT services—protecting everything from data to devices across all your offices. The result: unified applications, data, teams, and workflows, with full-service network management through one point of contact.Since 2002, innovation, unwavering commitment, and 24/7 support have earned us partnerships with market leaders and cultivated a loyal following within the Rightworks Community, the largest peer network for accounting professionals.
