Responsibilities

• Lead the development and execution of HGA’s firmwide digital marketing and content strategy across web, social, video, email, and paid channels.
• Establish a cohesive national content strategy with adaptable frameworks that support planning and distribution across HGA’s eight markets.
• Ensure digital programs support the full client journey—from brand awareness and thought leadership through ongoing engagement.
• Incorporate targeted lead capture and nurturing strategies to align digital engagement with business development priorities.
• Partner with Brand, Communications, Business Development, and Market leadership to ensure digital strategy supports firmwide priorities and growth initiatives.
• Own the development and ongoing management of HGA’s annual editorial and content calendar, setting strategic themes, priorities, and cadence.
• Ensure editorial programs support the firm’s strategic plan, growth priorities, and the go-to-market strategies of HGA’s eight markets.
• Establish governance models and planning processes that align content development, review, and distribution across teams.
• Partner with Market leadership and Business Development to identify priority topics, campaigns, and thought leadership opportunities.
• Set editorial direction and content standards across written, visual, and video storytelling, ensuring consistency with HGA's brand voice, values, and positioning.

Requirements

• Bachelor's degree in marketing, communications, journalism, digital media, or a related field.
• Minimum 15 years of relevant experience in digital marketing, content strategy, or integrated marketing roles, ideally within professional services or complex, matrixed organizations.
• Demonstrated experience leading digital marketing and content strategy across multiple channels, including web, social, email, video, and paid media.
• Proven people management experience, with the ability to lead, mentor, and develop a multidisciplinary digital and content team.
• Strong editorial judgment and storytelling skills, with experience translating complex or technical subject matter into clear, compelling content.
• Experience overseeing website strategy, content governance, and digital platform maintenance.
• Hands-on experience with marketing automation platforms, preferably HubSpot, including email marketing, segmentation, workflows, and performance reporting.
• Strong analytical skills with the ability to interpret data, identify trends, and apply insights to improve content and campaign performance.
• Excellent collaboration and communication skills, with comfort partnering across disciplines, offices, and leadership levels.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, deadline-driven environment.

Preferred

• Hands-on experience with marketing automation platforms, preferably HubSpot, including email marketing, segmentation, workflows, and performance reporting.

Benefits

• at HGA, you’ll do the best work of your career. We design with impact by diving deep into the people and passions that shape every place.
• Empathy fuels us, curiosity drives us, and meaningful work leads to innovation.
• We celebrate individuality, embrace flexibility, and thrive together in the office three days a week.