Sr. Manager, Digital Commerce- Retailer Media

USA (Remote)

$140K/yr – $145K/yrSenior Level5+ years expFull time

Posted 9 days ago

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Job Summary

Own and optimize retailer media strategies and budgets across multiple marketplaces, driving performance through measurement, optimization, and cross-functional collaboration.

  • Lead development and execution of retailer media programs across platforms
  • Oversee budgets, performance metrics, and optimization efforts
  • Collaborate with content, promotions, and inventory teams to align media with business priorities

Job Description

Responsibilities

  • Develop and execute retailer media strategies across Amazon, Walmart, and emerging marketplace platforms.
  • Build, launch, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and other retail media campaigns aligned to brand and category objectives.
  • Manage campaigns daily, leveraging performance data to improve efficiency, drive revenue growth, and maximize return on ad spend.
  • Identify opportunities to scale successful campaigns while maintaining profitability and performance targets.
  • Evaluate and deploy DSP and other advanced media solutions when they support business objectives.
  • Own retailer media budgets across platforms, brands, and campaign types.
  • Develop investment strategies and allocate spend based on performance trends, growth opportunities, and business priorities.
  • Monitor and analyze key performance metrics including ROAS, TACoS, New-to-Brand (NTB), impression share, and share of voice.
  • Deliver actionable insights and recommendations that improve media effectiveness and drive measurable business outcomes.
  • Adjust spending, bidding, and campaign structures to optimize performance against revenue and profitability goals.

Requirements

  • 5+ years of hands-on retailer media experience (Amazon, Walmart, Target, etc.), with deep expertise in Amazon Advertising — Sponsored Products, Sponsored Brands, and Sponsored Display. DSP experience is a plus, not a requirement.
  • Direct budget ownership experience — you’ve managed meaningful spend, built the allocation strategy, and been accountable for the returns.
  • Working knowledge of Walmart Connect or comparable retailer media platforms; comfort building media programs on platforms you haven’t yet mastered.
  • Strong analytical foundation: fluent in the metrics that matter (TACoS, ROAS, NTB, impression share) and able to build a performance narrative from raw data.
  • Experience operating across a multi-brand or multi-category portfolio, with an understanding of how to tailor media strategy to different brand objectives and competitive contexts.
  • Comfortable working cross-functionally — you understand how media connects to content, promotions, and inventory, and you factor that context into your decisions.
  • Self-directed and execution-oriented; able to build and run a media program without heavy oversight in an environment that’s still maturing its infrastructure.

Preferred

  • DSP experience is a plus, not a requirement.

Benefits

  • 401(k)
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Attractive Paid time off
  • Vision insurance
Careismatic Brands logo

Careismatic Brands

2.9 Glassdoor

About UsMissionTo improve the lives of everyday people doing extraordinary things. Be it the small business owners, caretakers and healthcare workers, or those being cared for – we have them covered.Values*For Real People* *Lead with Care* *Inspire Confidence* *Dynamic Inclusivity* *Giving Back*HistoryFounded in 1995 and headquartered in Sherman Oaks, CA , Careismatic Brands designs, manufactures, and sells a portfolio of leading healthcare apparel brands. In 2024, following a successful emergence from bankruptcy, Careismatic Brands remains an industry leader, backed by Nexus Capital Management LP – renewed, reenergized, and focused on revitalizing the brands our consumers love: Cherokee, Medelita, Healing Hands, and Med Couture.Our brands are distributed worldwide through multiple channels, including business-to-business, e-commerce, marketplaces, and direct-to-consumer platforms.What truly defines this new chapter is our people. With fresh leadership, we’re transforming how we operate and working hard to make Careismatic a place where talent thrives and teams take pride in their work. Visit our Life page to meet some of the leaders shaping our future.

Founded in 1995
Los Angeles, California, USA
349 employees (62 in marketing)
45% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
29.8%
Direct
44.8%
Referral
5.2%
Social
18.5%
Paid
1.5%

Headcount Trend

Current headcount: ~349

Marketing Team

Marketing Team Size
44 (13% of company)
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
2

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