Responsibilities

• Define and own the go-to-market strategy for Bluehost's agentic developer platform, including AI Agents, MCP-native tooling, and vibe-coded App infrastructure
• Develop differentiated positioning and messaging that speaks to developers building and hosting autonomous, AI-powered experiences on Bluehost
• Identify and prioritize high-impact developer segments — including SMB developers, agencies, indie hackers, and AI-native builders
• Monitor the competitive developer platform landscape and sharpen Bluehost's position against emerging agentic infrastructure players
• Build and grow a vibrant developer community around Bluehost's agentic platform through programs, forums, events, and ambassador networks
• Design and run developer programs including early access, beta programs, hackathons, and developer advisory councils
• Identify, recruit, and nurture developer advocates and technical champions who can authentically represent Bluehost
• Cultivate strategic partnerships with AI tooling providers, framework communities, and developer platforms to expand Bluehost's ecosystem footprint
• Own the developer content strategy — including documentation, tutorials, quickstarts, sample apps, and API references
• Partner with Engineering and Product to translate agentic capabilities into clear, compelling developer narratives

Requirements

• 8-10+ years of experience in developer marketing, developer relations, or technical product marketing, ideally within an AI, agentic, or developer platform company
• Deep understanding of how developers discover, evaluate, and adopt new platforms and APIs — especially in the context of agentic and AI-native tooling
• Technical fluency sufficient to engage credibly with developers: comfortable reading code, understanding APIs, SDKs, and MCP-style integrations
• Proven track record building and scaling developer communities, programs, and ecosystems from the ground up
• Experience launching developer-facing products or platforms and driving measurable adoption, activation, and engagement
• Strong content instincts — able to develop and oversee technical tutorials, documentation, use cases, and developer narratives
• Data-driven approach to measuring developer program effectiveness, with experience defining and tracking developer funnel KPIs
• Exceptional cross-functional collaboration skills — comfortable partnering with Marketing, Engineering, Product, AI/Data, and GTM teams
• Outstanding communication and storytelling skills, with the ability to speak fluently to both technical and non-technical stakeholders

Preferred

• Hands-on experience building with agentic frameworks, LLMs, or MCP-native tooling (e.g., OpenClaw, AutoGen, Claude, OpenAI Agents SDK)
• Background in web hosting, SMB platforms, or developer infrastructure products
• Experience with developer-focused paid and organic acquisition channels, including GitHub, Hacker News, newsletters, and Discord
• Familiarity with SMB and agency developer segments and their distinct needs vs. enterprise developers
• Experience running or sponsoring hackathons, developer challenges, or community-driven build programs
• MBA or advanced technical degree in Computer Science, Engineering, or related field

Benefits

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We foster a culture of belonging with 20+ affinity groups.
• We care about you. Excellent Health Insurance options, HSA, Medical, Dental, Vision, 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy.
• Where can we take you? We support learning and growth across the business and careers.