Demand Generation Manager
Vibes
Chicago, IL (Remote)
$130K/yr - $150K/yrIn-houseFull-timeMid level6+ years exp.
2 days ago
Sr Manager, Demand Generation
New York City, NY
$115K/yr – $145K/yrSenior Level7+ years expFull time
Posted 6 weeks ago
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Job Summary
Own upper funnel media strategy and cross functional campaign execution for multi channel paid growth, aligning creative, agency, and internal teams to maximize reach and Brand Lift.
- Growth Infrastructure: Define and own the upper-funnel campaign strategy and implementation across video, display, paid social, influencer, and publisher channels.
- Creative & Content: Lead creative briefs and asset production for full funnel moments and coordinate with organic social teams to boost paid results.
- Measurement & Partnerships: Track Brand Lift and performance metrics with analytics teams and agencies to guide iterations and media mix decisions.
Job Description
Own upper-funnel media strategy and cross-functional campaign execution to drive brand heat, while coordinating with agencies, creators, and internal teams to optimize reach, messaging, and measurement.
- Growth Infrastructure: Build Demand Generation Campaign Strategy & Oversee Implementation
- Demand Generation: Develop and execute top-of-funnel strategies that drive brand heat with younger consumers
- Channel Strategy & Optimization: Collaborate with cross functional teams to plan and execute integrated campaigns.
- Media Partnerships: Work closely with Media Agency partners to build strategic and tactical plans that ladder back to campaign objectives.
- Media Execution: Ensure successful and timely implementation of media plans and testing, partnering closely with agency to manage deliverables and timelines
- Content & Asset Strategy: Partner with relevant cross-functional partners (ecommerce, marketing, creative, buying, PR) to identify optimal content and linking strategies
- Test & Expand: Test new platforms and formats to expand reach and improve engagement.
- Creative Briefing: Lead the development of creative briefs for full-funnel paid media campaigns, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives.
- Creative Collaboration: Partner with creative, marketing, and channel teams to produce compelling assets tailored to each stage of the funnel (awareness, consideration, conversion).
- Asset Consistency: Ensure consistency in messaging and visual identity across all channels and touchpoints.
- Measurement & Insights: Define and track KPIs for upper-funnel success (e.g., Brand Lift metrics).
- Analytics Collaboration: Collaborate with analytics and marketing operations to ensure accurate reporting and actionable insights.
- Sentiment Monitoring: Monitor sentiment of paid social ads, deriving trends and insights; Use data to inform creative iterations and media mix decisions.
- Bilingual: Best fit for someone with strong cross-functional communication across teams and partners.
- Compensation: USD 115000-145000 YEAR
Tapestry
Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas, we push ourselves in our work and expand the bounds of possibility. Learn about our iconic brands: tapestry.com/our-brandsWe’ve grown by finding people dedicated to the dream all over the world. We hold ourselves to high standards in every material and process, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we bring together magic and logic in our craft. Find out about our people and employer priorities: tapestry.com/responsibility/our-peopleThe result is that we stand taller together, elevating the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible. See our values and commitments to support our people, communities and planet: tapestry.com/responsibility__Please Be Advised - Recruitment Scams: Tapestry and its brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. If you find a job posting on a third-party job site, such as LinkedIn, please know that a legitimate posting will direct you to our careers site to apply. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or phone call, with a Recruiter and/or company employee(s). Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, please visit the Federal Trade Commission website: https://www.consumer.ftc.gov/articles/0243-job-scams
