Sr. Manager, Demand Generation at project44 | Chicago, IL

project44

Sr. Manager, Demand Generation

Chicago, IL (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel demand generation to deliver qualified leads and pipeline for a SaaS/enterprise marketing program.

Own and optimize campaigns across paid, email, ABM, SEO/SEM, events, and webinars.
Must-have: 7+ years in B2B demand generation with SaaS/enterprise tech.
Standout: Alignment with Sales/SDR teams and scalable ABM programs.

Job Description

Responsibilities

Develop, execute, and optimize multi-channel demand generation strategies (paid media, email, ABM, SEO/SEM, events, webinars, and content syndication) to deliver qualified leads and pipeline.
Partner with Sales and SDR leadership to ensure seamless lead handoff, lead scoring, and follow-up processes that maximize conversion.
Build and manage account-based marketing (ABM) programs for strategic accounts, working in tight alignment with sales teams.
Define and track key performance metrics (MQLs, meetings, and pipeline contribution), using data and insights to continuously refine campaigns.
Own budget allocation across channels and campaigns to ensure maximum return on investment.
Collaborate with content, creative, and product marketing teams to ensure messaging and assets are aligned to campaign goals and resonate with our target personas.
Test new channels and tactics to uncover innovative ways of reaching and engaging our target audience.
Provide regular reporting and insights to senior leadership on marketing performance, pipeline health, and future opportunities.
In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office two days weekly

Requirements

7+ years of experience in B2B demand generation (ideally in SaaS, enterprise technology, or supply chain/logistics industries).
Proven track record of building integrated demand generation programs that consistently deliver pipeline and revenue.
Deep expertise in digital channels, including paid search, display, paid social, retargeting, and email automation.
Experience managing ABM programs and aligning closely with enterprise sales teams.
Hands-on experience with marketing automation and CRM systems (Marketo, HubSpot, Pardot, Salesforce, or equivalents).
Strong analytical skills; comfortable owning reporting and using data to optimize campaigns.
Exceptional collaboration and communication skills, with the ability to influence cross-functional stakeholders.
A bias for action, and the ability to thrive in a fast-paced, high-growth environment.
In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office two days weekly

Preferred

In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office two days weekly

project44

4.0 Glassdoor

project44 is the leading Decision Intelligence Platform for supply chains. Powered by the world’s largest transportation data network, project44 gives global brands the intelligence to see, act, and automate across their supply chain—on their terms. With real-time visibility into more than 1 billion shipments annually across 170+ countries and every mode of transport, we go beyond visibility to help businesses make faster, smarter decisions. From disruption response to emissions tracking to AI-powered automation, project44’s Supply Chain AI helps you stay resilient, efficient, and always a step ahead.

Founded in 2014

Chicago, Illinois, USA

770 employees (25 in marketing)

project44.com

76% recommend to a friend

78% CEO approval