Sr. Manager Customer Marketing, Home Center at Shaw Industries | Dalton, GA

Sr. Manager Customer Marketing, Home Center

Dalton, GA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive Shaw’s co-marketing and digital campaigns to grow Home Center sales with cross-functional collaboration and ROI reporting.

Own strategic co-marketing plans and digital campaigns to support Shaw brand sales goals.
Must-have: 5+ years in brand/marketing or channel marketing roles.
Standout: Strong cross-functional collaboration and executive communication across Sales, Brand, and Digital teams.

Job Description

Responsibilities

Create and manage strategic co-marketing plans, sell-in strategies, advertising, promotional assets, digital marketing, and online content to support Shaw brand sales goals.
Collaborate with Brand teams to develop compelling marketing stories and assets that increase sales of Shaw-branded products and strengthen brand presence in the Home Center channel.
Ensure accurate and engaging content for all products supplied under retailer private-label brands to drive sell-through.
Align media schedules, marketing tactics, promotional programs, PR campaigns, and training efforts with Shaw’s national plans to maximize impact.
Partner with Sales to develop annual co-marketing plans, including budgets and creative assets, with a strong focus on digital marketing strategies.
Execute marketing plans with Home Center partners by identifying priority SKUs, supporting promotional efforts, and optimizing co-marketing effectiveness.
Measure and report ROI and promotion performance monthly, with emphasis on ROAS for digital media. Manage and track annual marketing spend and effectiveness by account.
Continuously enhance online consumer experiences through website content management, product demo strategies, ratings and reviews, and digital co-marketing campaigns.
Maintain regular engagement with customer marketing teams to plan, measure, and improve initiatives.
Support key product launches by leveraging brand content and collaborating with Sales, Digital, and Training teams for robust execution. Provide marketing content and recommendations for Product Line Reviews.

Requirements

Bachelor’s degree in Marketing, Sales, Business Management, or a related field; MBA preferred.
Minimum 5 years of experience in brand management, marketing, trade/customer/channel marketing, sales, or channel management; experience in the home renovation industry (retail or manufacturing) preferred.
Proven ability to lead and collaborate effectively with cross-functional teams.
Exceptional communication, interpersonal, and presentation skills.
Strong financial acumen with expertise in budget management and data analysis.
Highly responsive and action-oriented in a fast-paced environment.
Advanced knowledge of digital marketing platforms, content strategies, and performance measurement.

Preferred

MBA preferred.

Shaw Industries

3.8 Glassdoor

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with approximately $6 billion in annual sales and 18,000 associates worldwide.

Founded in 1967

Dalton, Georgia, USA

13K employees (581 in marketing)

www.shawinc.com

72% recommend to a friend

83% CEO approval

Marketing Team

Marketing Team Size

373 (3% of company)

Median Career Experience

19 years

Median Tenure

10.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Terri Harrington

Vice President of Shaw Floors, Brand Leader

At the company for 9 months

Kieren Corcoran

Vice President, Philadelphia Commercial Brand Leader

At the company for 5 years 1 month

Carolyn Haicl, MBA

Senior Vice President, Marketing & Brands

At the company for 1 year 8 months

Julie Beth Fisher

Vice President Marketing Operations and Experiences

At the company for 15 years 10 months

Traffic Signals

Monthly Visitors

141.9K

Traffic Source Mix

22.4%

Direct

51.5%

Referral

23%

Social

0.1%

Headcount Trend

Current headcount: ~12.9K

Recent News

DIY Home Décor Market Looks Forward to an Incredible Opportunities: Growing at a CAGR of 4.7% from 2022 to 2031

Mar 5, 2025 • EIN Presswire

Carpets and Rugs Market Set for Significant Growth, with a Forecasted CAGR of 5.5% By 2032

Feb 15, 2025 • EIN Presswire

PPG, Shaw Industries sign strategic agreement for resinous flooring products

Oct 8, 2024 • thefly.com

Links

www.shawinc.com

X (Twitter)

Crunchbase

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