Sr. Manager, Creator at Ovative Group | Chicago, IL | $111K/yr – $186K/yr

Ovative Group

Sr. Manager, Creator

Chicago, IL (On-site)

$111K/yr – $186K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own the creator strategy and measurement backbone that ties influencer activity to enterprise growth, connecting paid, organic, and affiliate programs across VP+ client portfolios.

Creator strategy ownership: develop a unified point of view, executive-ready narratives, and testing roadmaps that move large client programs forward.
Measurement and partnerships: build creator-specific frameworks with the Ovative measurement team and leverage platforms and networks to drive measurable sales and revenue impact.
Executive client leadership: present strategy, QBRs, and roadmaps to VP+ stakeholders and nurture senior-level relationships to sustain program momentum.

Job Description

Define and continuously evolve Ovative’s point of view on performance creator strategy, including best practices, channel integration, and measurement approaches — and connect the dots across a holistic influencer strategy, articulating how performance creator integrates with and amplifies organic and paid channels
Develop and own creator strategy and planning deliverables oriented toward VP+ audiences — translating complex channel dynamics into clear business narratives that connect creator investment to enterprise-level growth goals
Cultivate relationships with key creator platforms, affiliate networks, and measurement tools — and actively leverage those partnerships to bring the best solutions to clients
Drive thought leadership for new business pitches and client conversations, serving as a credible expert voice with senior stakeholders — including VP and C-suite client contacts — on the strategic role creator plays in driving business growth
Lead end-to-end management of creator programs — finding the right creators, structuring partnerships, activating campaigns, and continuously optimizing toward client performance goals
Develop and manage testing roadmaps that advance client programs and generate learnings transferable across the portfolio
Partner with Ovative’s measurement team to develop creator-specific measurement frameworks that clearly connect creator activity to sales, revenue, and other business outcomes clients care about
Create proactive client communications, POVs, and performance analyses that demonstrate program value and drive strategic momentum
Flex into broader affiliate program strategy and execution as client needs and business priorities require
Own the overall relationship and program performance for a defined set of clients

Lead development and delivery of client-facing strategy, including executive-level strategic presentations, QBRs, and annual planning deliverables that define objectives , KPIs, and roadmaps tailored to VP+ audiences
Collaborate with Client Services to proactively surface opportunities and address challenges at the program and enterprise level
Build and maintain key relationships with senior client stakeholders — including VP and director-level marketing leaders — as a trusted creator expert who shapes how they invest in, measure, and evolve their creator programs
Manage and develop team members, building SME depth in performance creator and affiliate strategy across the team
Support staffing strategy and contribute to recruiting, onboarding, and training of new team members
Foster a culture of open communication, feedback, and continuous improvement
Help direct reports progress toward their near- and long-term professional goals

Experience leading or mentoring a team
Experience building and scaling creator programs for enterprise brands

6+ years of experience in digital marketing, with meaningful depth in creator marketing, influencer, or performance creator programs — affiliate experience a strong plus
Deep understanding of how the creator ecosystem works — creator tiers, platform dynamics, content formats, audience trust, and how those factors translate into purchase behavior and measurable brand outcomes
Hands-on experience with creator and affiliate technology platforms — including commerce-native platforms such as TikTok Shop, LTK, and ShopMy , and affiliate networks and tracking tools such as Impact and CJ Affiliate
Strong analytical mindset with experience tracking and interpreting performance metrics across creator and affiliate programs
Proven ability to translate strategy into clear, compelling narratives for senior client audiences — including executives who may have limited familiarity with the affiliate or creator channel
Experience managing or mentoring others, with an interest in growing as a people leader

Experience leading or mentoring a team
Experience building and scaling creator programs for enterprise brands

Ability to translate creator value into measurable business outcomes across multiple channels

Culture: Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it.
We’re open in communication and floor plan.
We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive.
We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression.
Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
- Access to all office spaces in MSP, NYC, and CHI

Ovative Group

3.6 Glassdoor

Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!

Founded in 2009

Minneapolis, Minnesota, US

548 employees (169 in marketing)

www.ovative.com

65% recommend to a friend

94% CEO approval