Sr. Manager, Creator Marketing

Responsibilities

• Day-to-day management of creator marketing strategy and execution for a major national fashion and retail client, from planning through launch and wrap.
• Drive ongoing ideation and campaign development tied to key cultural moments, seasonal priorities, product stories, and retail activations.
• Infuse creator strategy into broader integrated marketing efforts, collaborating closely with PR, creative, paid media, experiential, and external partners.
• Build and manage robust creator plans and budgets, with a focus on ROI, quality engagement, and brand impact.
• Develop and maintain strong relationships with creators, managers, and talent agents across all tiers, with particular fluency in fashion, lifestyle, and culture.
• Manage multiple workstreams with an eye toward quality, timeliness, and stakeholder satisfaction.
• Serve as a key client point of contact for workstreams, representing the team’s work with professionalism and strategic insight.
• Manage and mentor junior team members, fostering creative thinking and professional development.

Requirements

• At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company.
• Hands-on experience working with creators across tiers (nano to celebrity) and platforms (TikTok, Instagram, YouTube, etc.).
• Strong contract negotiation and talent management experience.
• Experience building strategic briefs, managing content calendars, and driving measurable results.
• Ability to use data, audience insights, and platform trends to inform strategy and ongoing optimizations.
• Familiarity with developing post-campaign reports and translating insights into actionable recommendations.
• Experience collaborating with cross-functional teams (e.g., PR, paid media, creative, experiential, analytics, etc.).
• Excellent verbal and written communication skills.
• Highly organized, detail-oriented, and proactive in managing multiple workstreams.
• Experience with creator discovery and tracking platforms (e.g., Captiv8, CreatorIQ, etc.).

Preferred

• Experience in fashion, retail, apparel, accessories, beauty, or adjacent lifestyle categories , with an understanding of how creators can inspire discovery, consideration, and shopping behavior.
• Strong understanding of fashion, lifestyle, and retail trends, including the creators and communities shaping culture across social platforms.
• Experience managing creator-led events, shopping moments, and in-person activations.
• Strategic understanding of paid media amplification, including boosting, whitelisting, and platform-specific extensions, and how to collaborate with paid teams to optimize creator content performance.
• Experience working in fast-moving, culturally responsive environments with frequent campaign and seasonal moments.
• Comfort leading high-volume programs with minimal oversight.
• Ability to lead strategic presentations to clients and stakeholders.
• Empathy-driven leader who builds trust and develops talent.
• Strong problem-solving instincts and ability to manage ambiguity with confidence.
• Contributes to internal POVs, creator trend briefings, or cross-team thought leadership.

Benefits

• medical and dental insurance
• vision
• 401K
• life insurance
• disability insurance
• paid time off
• travel assistance
• wellness programing