Responsibilities

• Lead the strategy, planning and execution of content experiences that support business priorities, audience needs and brand objectives.
• Oversee content strategy initiatives, ensuring content is aligned to customer, seller and business goals.
• Lead creative design services supporting marketing initiatives, campaigns, events, thought leadership, social media, sales enablement and other customer-facing experiences.
• Oversee video strategy and production, ensuring multimedia content supports engagement, storytelling and business objectives.
• Lead organic social media and employee advocacy programs across LinkedIn, Instagram, Facebook, X and YouTube, helping expand audience reach, engagement and brand visibility.
• Ensure content is effectively activated and distributed through the appropriate channels, audiences and experiences.
• Oversee the creation of sales enablement content, ensuring seller-facing materials align with broader messaging, content strategy and brand standards.
• Leverage audience insights, performance data and market trends to improve content effectiveness and inform future strategies.
• Establish scalable workflows, prioritization processes and operating rhythms that improve visibility, efficiency and accountability.
• Lead and develop a team of content strategists, designers, social media professionals and content creators while fostering a culture of collaboration, creativity and continuous improvement.

Requirements

• 8+ years of experience in content strategy, content marketing, creative services, digital marketing, social media, multimedia production or related disciplines.
• 3+ years of people leadership experience.
• Experience leading multidisciplinary teams across content, creative, social media, video or related functions.
• Demonstrated ability to develop and execute integrated content strategies that support audience engagement and business goals.
• Strong understanding of content development, storytelling, creative production and content activation across multiple channels.
• Experience overseeing creative design, social media, multimedia production or sales enablement content initiatives.
• Working knowledge of SEO/AEO, content discoverability and digital audience behavior.
• Experience managing agencies, freelancers and external creative partners.
• Excellent communication, collaboration and stakeholder management skills.
• Strong analytical and problem-solving skills with the ability to use performance insights to guide decisions.

Preferred

• Experience in B2B technology, consulting or solutions-based organizations, is a plus
• Experience leading content programs that support both customer engagement and sales enablement objectives, is a plus
• Experience managing organic social media and employee advocacy programs, is a plus
• Experience overseeing video production, multimedia storytelling and creative development, is a plus
• Experience building and improving content operations, workflows and governance processes, is a plus
• Experience managing agency partnerships and external production resources, is a plus
• Familiarity with digital analytics, social media analytics and content performance measurement, is a plus
• Experience with project and workflow management platforms tools, is a plus

Benefits

• Benefits overview: https://cdw.benefit-info.com/