Responsibilities

• Lead client strategy and delivery
• Own and lead client-facing content engine and narrative engagements from discovery through execution
• Translate business goals, market context, buyer insight, and GTM priorities into clear narrative and content strategies
• Design integrated programs that connect messaging, content, channels, and measurement into one operating system
• Build roadmaps that support both immediate performance needs and long-term authority, discoverability, and growth
• Shape narrative and content strategy
• Develop compelling, differentiated narratives that can scale across campaigns, sales, executive thought leadership, web, enablement, customer marketing, and field programs
• Ensure content strategy supports both human buyers and AI-mediated discovery environments, including AEO, SEO, LLM visibility, and digital authority
• Create strategic frameworks for editorial planning, content architecture, repurposing, distribution, and lifecycle management
• Partner with clients to move beyond content production toward value-oriented content experiences that demonstrate proof, trust, and relevance

Requirements

• 8–12+ years in content strategy, product marketing, brand strategy, integrated marketing, editorial strategy, or a related B2B growth role
• Significant experience leading complex client engagements or enterprise cross-functional initiatives
• Success building content and narrative programs that support awareness, demand, sales enablement, and customer engagement
• Strong understanding of how content influences modern B2B buying across search, social, web, email, sales, events, communities, and executive channels
• Experience working in high-growth B2B, SaaS, technology, or advisory environments
• Strategic and analytical strength: Ability to connect business strategy, buyer behavior, market context, content performance, and GTM priorities
• Strong grasp of content measurement, performance analysis, and optimization
• Fluent in how AI is reshaping content discovery, buyer research, and business decision-making
• Understanding of the evolving role of content in AEO, SEO, AI-assisted research, and authority building
• Ability to synthesize qualitative and quantitative inputs into sharp strategic recommendations

Preferred

• Strategic thinker who also knows how to make the work real
• A content and narrative leader who sees systems, not just assets
• Equally comfortable with executives, creatives, marketers, and revenue teams
• Obsessed with clarity, consistency, and momentum
• Energized by turning scattered efforts into integrated programs that perform
• High empathy, high standards, low ego
• Curious about AI, modern discovery, and the future of B2B growth