Responsibilities

• Own and evolve Winky Lux's overall community strategy, aligning community, influencer, and affiliate efforts with broader brand and marketing goals
• Build and maintain relationships with community members, creators, and partners to deepen brand loyalty and advocacy
• Own day-to-day community engagement with the help of the agency while also adding personal touches to strengthening relationships with creators.
• Develop and manage university/campus ambassador programs to build brand presence with early-career audiences
• With the help of the agency, Identify, negotiate, and manage relationships with paid influencer partners, from outreach through campaign execution
• Own and manage the gifting program, help identifying recipients, coordinating sends, and tracking resulting content and sentiment
• Manage the day-to-day relationship with agency partner STC, ensuring deliverables and campaigns stay on strategy and on schedule
• Monitor social sentiment and flag trends, complaints, or viral moments to the marketing team in real time
• Develop and execute community-building initiatives (UGC campaigns on creator IQ, giveaways, brand ambassador touchpoints)
• Partner with internal and external teams to identify community-driven content opportunities

Requirements

• 5+ years of experience in social/community management, with at least 1-2 years managing an affiliate or influencer program
• Experience running paid influencer partnerships and gifting programs, from strategy through execution
• Experience managing external agency relationships, ensuring deliverables stay on-brand and on-schedule
• Experience building or running university/campus ambassador programs a plus
• Proven track record growing an affiliate program's revenue contribution and partner base
• Excellent written communication skills with the ability to adapt tone across community engagement and partner-facing comms
• Experience with affiliate platforms (Impact, ShareASale, Rakuten, or similar)
• Strong analytical skills - comfortable pulling and interpreting performance data to make decisions
• Familiarity with social platforms (Instagram, TikTok) and native engagement tools/analytics
• Beauty or CPG industry experience strongly preferred