Responsibilities

• Serve as a campaign measurement subject matter expert for Visa clients and internal Marketing Services stakeholders.
• Support measurement of sponsorships, partnerships, experiential activations, merchant campaigns, and integrated marketing programs.
• Lead research methodologies such as campaign effectiveness studies, brand lift, pre/post research, exposed/control studies.
• Define measurement objectives, KPIs, learning agendas, success metrics, and evaluation frameworks for client marketing campaigns and activations.
• Design and manage research programs to evaluate campaign effectiveness across outcomes such as awareness, consideration, brand perceptions, message recall, engagement, intent, and other relevant business or marketing indicators.
• Help clients understand what worked, what did not, why results occurred, and how future campaigns can be improved.
• Develop repeatable measurement approaches, best practices, benchmarks, scorecards, or tools that strengthen measurement consistency and rigor.
• Manage external research vendors from scoping and proposal review through execution, analysis, reporting, and final presentation.
• Synthesize measurement findings into clear implications, optimization opportunities, and recommended actions.
• Develop executive-ready presentations that clearly explain methodology, results, implications, and next steps.
• Present findings confidently to clients, internal teams, and senior stakeholders.
• Collaborate with Marketing Services, strategy, creative, media, sponsorships, analytics, and account teams to embed measurement thinking into client marketing recommendations.
• Help teams design campaigns with clear objectives and measurable outcomes from the start.

Requirements

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• 8+ years of relevant professional experience in market research, campaign measurement, marketing effectiveness, consumer insights, or a related insights function.
• Demonstrated expertise in quantitative research, especially campaign measurement, brand lift, or marketing performance studies.
• Experience with qualitative research and the ability to integrate qualitative insights with quantitative findings.
• Strong understanding of campaign measurement design, including KPIs, learning agendas, pre/post studies, exposed/control approaches, and campaign impact evaluation.
• Experience managing external research vendors and overseeing research projects from brief through final presentation.
• Proven ability to translate measurement findings into actionable marketing recommendations.
• Excellent written, verbal, visual communication, and presentation skills.
• Strong interpersonal skills with the ability to build credibility with clients, internal stakeholders, and cross-functional partners.

Preferred

• Experience measuring sponsorships, experiential activations, and integrated marketing programs.
• Experience working at a research agency, insights consultancy, media measurement firm, or similar client-side role.
• Experience in financial services, payments, retail, commerce, technology, media, sports, entertainment, or consumer marketing.
• Familiarity with media effectiveness, sponsorship tracking, event measurement, brand lift, and campaign optimization methodologies.
• Experience developing measurement frameworks, benchmarks, scorecards, dashboards, or repeatable playbooks.
• Experience working in a matrixed organization with multiple internal and external stakeholders.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.