Sr. Manager, Campaign & Lifecycle Marketing

Responsibilities

• Integrated Campaign Strategy & Execution
• Develop and execute integrated, multichannel marketing campaigns aligned with company growth objectives, product priorities, and go-to-market initiatives.
• Own campaign planning and orchestration across email, outbound, digital, webinars, events, and other marketing channels.
• Translate marketing strategies into actionable campaign plans, including audience segmentation, messaging, channel selection, execution timelines, and performance measurement.
• Partner with Content/Brand and Product Marketing to activate campaigns supporting new customer acquisition, product launches, cross-sell, and upsell opportunities.
• Establish campaign calendars, workflows, and processes that ensure consistent execution across teams and markets.
• Continuously test and optimize campaigns to improve engagement, conversion, and marketing effectiveness.
• Lifecycle Marketing & Automation
• Build and manage lifecycle marketing programs that engage prospects and customers at critical moments throughout their journey.
• Develop automated nurture streams supporting lead engagement, qualification, sales acceleration, onboarding, adoption, retention, and expansion.

Requirements

• 7+ years of experience in B2B marketing, with significant experience in campaign management, lifecycle marketing, marketing automation, or demand generation.
• Demonstrated experience owning integrated marketing campaigns from strategy through execution, measurement, and optimization.
• Strong hands-on expertise with marketing automation and email marketing platforms such as Marketo.
• Experience managing outbound marketing technology (Gong) and integrating marketing platforms with CRM and sales engagement systems.
• Strong understanding of Salesforce or comparable CRM platforms, including lead management, campaign tracking, and data synchronization.
• Experience building automated nurture journeys, behavioral triggers, segmentation strategies, and personalized email programs.
• Working knowledge of email deliverability, database management, consent requirements, and marketing technology best practices.
• Strong analytical skills and experience measuring campaign effectiveness, funnel conversion, and pipeline contribution.
• Proven ability to manage multiple campaigns and priorities in a fast-paced, cross-functional environment.
• Excellent project management, communication, and stakeholder management skills.

Preferred

• Experience in B2B with long sales cycles.
• Preferred experience in, but not required: HR technology, employment screening, or other technology-enabled services.
• Familiarity with outbound and sales engagement platforms such as Gong, 1Mind, 6sense or similar solutions.
• Experience supporting account-based marketing (ABM) programs.
• Knowledge of customer lifecycle analytics, lead scoring, attribution models, and marketing database architecture.
• Experience working with global or multi-segment marketing organizations.
• Experience implementing or optimizing marketing technology platforms and associated processes.