Responsibilities

• Lead assortment strategy across base business and innovation to drive clarity, productivity, and growth and lifecycle management (LCM) alignment and recommendation including line extensions, innovation, discontinuations.
• Lead assortment strategy & new item recommendations for international markets (Canada, Mexico, UK)
• Ensure strong base business maintenance , keeping products, claims, pricing, and selling tools accurate and competitive.
• Lead base business maintenance projects & refresh opportunities across collections
• Develop pricing strategy recommendations in partnership with Finance, Sales, CMI, and Category Management.
• Lead brand business intelligence , tracking performance and opportunities across channels and markets.
• Lead ongoing competitive analysis staying up to date on key promos/trends/innovation news. Partner closely with CMI/Harvest MSI on deep dive analyses and business health/POS tracking.
• Translate data into actionable insights and recommendations for brand leadership and integrated marketing plan adjustments.
• Support Senior Marketing Director for brand and product education strategy , ensuring consistent, compelling education internally and externally and collaboration (collab) strategy , supporting evaluation and operational execution of brand collaborations.
• Act as the key brand contact and orchestrator for Canada, Mexico, and the UK , ensuring global alignment and market readiness.

Requirements

• Proven experience owning assortment strategy, pricing, lifecycle management, and base business performance .
• Strong analytical and business acumen with the ability to translate data into action.
• Experience partnering closely with Sales, Category Management, Finance, and international markets.
• Highly organized, detail oriented, and comfortable operating in complexity.
• Strong communication and stakeholder management skills.
• Strong general management skills & expertise partnering with commercial teams and translating business objectives to retailer needs
• 7–10+ years of experience in Brand Strategy, Brand Management, or Commercial Marketing (CPG and/or Beauty preferred).
• 1-3 years of management or supervisory experience
• This is an office-based role with no physical requirements.
• We are in office Monday-Thursday and remote on Friday