Responsibilities

• Brand strategy & stewardship: Drive development of Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.
• Define the consumer truth for Match, with particular focus on the needs, motivations, and emotional drivers of adults 45+.
• Write clear, insight-driven briefs that align teams around the audience, problem to solve, and story to tell.
• Serve as a strong day-to-day brand steward, ensuring Match shows up with clarity, relevance, and consistency across channels and experiences.
• Close partnership with Research & Insights on understanding core user segments and translating those insights into actionable brand & product strategies.
• Lead integrated marketing programs across brand campaigns, product launches & PR moments.
• Partner with creative, social, PR, and external agencies to brief the work, steward execution, and ensure output ladders back to the brand strategy.
• Work closely with the product team to help shape the product roadmap and storytelling, ensuring features are inherently connected to the brand strategy and are launched as meaningful brand moments.
• Translate brand strategy into product and feature messaging that is clear, motivating, and rooted in member value.
• Manage the brand with a general-manager mindset - tracking business performance, KPIs, and brand health alongside campaign execution.

Requirements

• 6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high-growth consumer brands.
• Strong experience leading IATs and large scale campaigns from strategy through execution, with strong judgment across creative, channel, and audience decisions.
• Strong cross-functional leadership skills and experience partnering across product, creative, insights, media, PR, and growth.
• A balance of strategic thinking, creative storytelling, and analytical rigor.
• Experience translating consumer insight into strong briefs, differentiated brand strategy, and integrated marketing plans.
• Strong understanding of how brand and performance work together to drive both immediate impact and long-term growth.
• Strong organizational skills, comfort managing multiple workstreams, and the ability to operate with ownership in a dynamic environment.

Preferred

• (No additional items provided under nice_to_have in the source.)

Benefits

• Unlimited PTO (with no waiting period), 10 annual Wellness Days
• Time off to volunteer and charitable donations matching
• Comprehensive health, vision, and dental coverage
• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
• 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork
• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
• Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
• Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
• Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program
• Unplug – Generous PTO and 14 paid holidays so you can unplug