Responsibilities

• Own a portfolio of activations across business units and seasons
• Shape activation strategy and elevate fan engagement models
• Lead and develop team members
• Drive operational excellence and scalable processes
• Oversee budget strategy and financial performance across programs
• Lead end-to-end strategy and execution of events and activations
• Partner with Director on activation strategy and roadmaps
• Establish KPIs aligned to business goals
• Enhance fan engagement and brand storytelling
• Oversee multiple large-scale activations

Requirements

• 7–10+ years in brand, experiential, or event marketing
• Experience leading large-scale events
• Strong leadership and team management
• Strategic thinking and execution alignment
• Excellent project management skills
• Advanced problem-solving ability
• Strong communication and stakeholder management
• Experience managing budgets and vendors
• Ability to travel up to 50%
• Bachelor’s degree in relevant field or equivalent experience

Preferred

• Sports or retail marketing experience
• Adobe Creative Suite or SketchUp
• Inventory systems such as Airtable

Benefits

• Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a culture that celebrates both individual and team successes.
• Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.