Responsibilities

• The Sr. Manager, Brand Activation & PR is responsible for unifying and executing our public relations, brand activation, social media, and government affairs communications . You’ll lead a team of Community Development Managers and partner closely with Sales, Marketing, Government Affairs, and Operations to deliver programs that drive awareness, advocacy, referrals, and sign-ups .
• Public & Media Relations: Lead Archtop’s PR strategy in partnership with our agency — locally and within the fiber/broadband industry.
• Public & Media Relations: Build and maintain strong relationships with local media, industry press, influencers, and community leaders.
• Public & Media Relations: Draft press releases, op-eds, executive communications, and talking points; manage media outreach and interview prep.
• Public & Media Relations: Proactively surface compelling stories that reinforce Archtop’s brand differentiation, local investment, and customer value.
• Brand Activation, Advocacy & Community Execution: Own the strategy and execution of local brand activations that drive awareness, advocacy, referrals, and subscriber growth.
• Brand Activation, Advocacy & Community Execution: Lead and develop a team of Community Development Managers responsible for local events, sponsorships, and grassroots programs.
• Brand Activation, Advocacy & Community Execution: Ensure local ownership at events, with a clear focus on revenue impact, lead generation, and conversion.
• Brand Activation, Advocacy & Community Execution: Build and scale Brand Ambassador and referral programs that turn customers, employees, and partners into advocates.
• Brand Activation, Advocacy & Community Execution: Expand relationships with civic, nonprofit, and social organizations to deepen community presence and credibility.
• Brand Activation, Advocacy & Community Execution: Ensure consistent quality, brand alignment, and operational excellence across all local initiatives.
• Revenue, Metrics & ROI Accountability: Own performance metrics for local marketing investments, including event ROI, cost per lead, conversion, and subscriber impact.
• Revenue, Metrics & ROI Accountability: Partner with Sales to align field execution with goals and local opportunity.
• Revenue, Metrics & ROI Accountability: Continuously evaluate which programs, partnerships, and sponsorships drive the strongest return — and reallocate spend accordingly.
• Revenue, Metrics & ROI Accountability: Operate with a fiduciary mindset, treating local investments as revenue-driving assets, not just brand spend.
• Social Media & Community Management: Develop and manage the social content calendar with a strong emphasis on local relevance and conversion.
• Social Media & Community Management: Create and publish in-market content that highlights installs, construction progress, events, promotions, and community impact.
• Social Media & Community Management: Act as the “ears and eyes” of the brand in-market — monitoring sentiment, identifying issues, and escalating insights quickly.
• Social Media & Community Management: Track performance metrics and optimize content based on engagement, reach, and lead impact.
• Government, Civic & Community Communications: Partner with Government Affairs to support communication strategies with policymakers, municipal leaders, and community stakeholders, and develop collateral, newsletters, and presentations that support advocacy, education, and local engagement.

Benefits

• Competitive salary $100,000-$120,000
• Holidays, PTO, and Flexible work schedules
• 401(k)
• Employee Assistance Program (EAP)
• Life insurance, short & long term disability insurance
• Employee Referral Program
• Employee discount programs
• Heavily subsidized medical, dental, and vision